She worked as a Creative Director at Turkmen Holding, leading the development of printed fabric collections from concept to sales and collaborating with international buyers from companies including Marks & Spencer, Debenhams, H&M, Zara, and Mango, aligning creative output with global buyer expectations.

Later, as Director of Retail Marketing at Vakkorama, she oversaw retail marketing and merchandising operations  across 16 stores nationwide, coordinating womenswear, menswear, childrenswear, accessories, and in store café concepts.

With this foundation, she founded Tarzi Sport—a purpose-driven brand that blends performance, style, and intention. The brand is recognised for its pre-order model, sustainability-conscious operations, and refined design supported by a tech-enabled structure built for scale. As the mother of two daughters active in competitive junior golf, Idil has a genuine connection to the sport and is a strong advocate for youth development and women’s participation. Tarzi Sport sits at the crossroads of women’s sport, fashion, and technology—reflecting a growing market shaped by how women live, move, and lead.

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