ACADEMIC MASTER'S PROGRAMME
DOUBLE AWARD MASTER'S
The Master’s in Fashion Styling & Visual Merchandising programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries.
The Master in Fashion Styling & Visual Merchandising programme blends the roles of the visual merchandiser and the fashion stylist to create a new professional profile: the visual fashion brand communicator, whose scope encompasses lookbooks, advertising campaigns, editorials, websites, social media, and multi-sensorial retail concepts.
You will learn how to convey the brand values and identity of a fashion collection through powerful image-based storytelling and visual merchandising strategies for window and in-store displays.
The programme is addressed to candidates who have a first-level degree and/or professional experience in fashion design, fashion styling, visual merchandising, design, photography, architecture, or communication.
The program is also open to candidates with a background in industrial design, journalism, media, or related fields, if they are motivated by interest in the program’s topics and a strong portfolio.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this program can start their own consulting businesses or work for fashion brands, advertising agencies, media companies, and more.
Job titles include:
The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s Programme.
Matriculation Fee: € 540/650
EU & Switzerland Students Fee
Double Award Master's
Non-EU Students Fee
Double Award Master's
After earning his bachelor’s degree in modern languages and literatures at the University of Catania, Gianfranco Olivotto moved to London, where he worked as a visual merchandiser for the Benetton Group. Back in Italy, he worked on projects with Dolce & Gabbana, Mantero Seta, and Juicy Couture.
After earning his bachelor’s degree in modern languages and literatures at the University of Catania, Gianfranco Olivotto moved to London, where he worked as a visual merchandiser for the Benetton Group. Back in Italy, he worked on projects with Dolce & Gabbana, Mantero Seta, and Juicy Couture. In 2000, Olivotto worked on the launch of Neil Barrett’s first collection and then served as head of the company’s public relations and press department until 2004.
In 2005, Olivotto co-founded a visual merchandising and branding agency that worked with fashion brands such as La Perla, Ralph Lauren, Borsalino, John Varvatos, developing the projects related to retail and visual communication. In 2012, Olivotto joined Domus Academy as Program Leader of the Master in Fashion Design and Master in Fashion Styling & Visual Merchandising.
Other visiting professors and collaborators include fashion stylists, visual merchandisers, brand strategists, journalists, designers, and entrepreneurs such as: Fernando Alberti, Matteo Augello, Stefania Boleso, Alberto Campagnolo, Gianpietro Baudo (L’Officiel Italia), Alberto Cavalli (Fondazione Cologni), Lucio Colapietro (L’Officiel Azerbajan), Ildo Damiano, Edoardo Fano, Paolo Ferrarini, Valentina Galbiati (10 corso como), Paolo Giachi, Matteo Greco (The Greatest Magazine), Diletta Grella, Francesco Guerra, Simone Guidarelli, Peter Hamer, Felice Limosani, Caterina Lunghi, Sara Maino (Vogue Italia), Jessica Michault, Antonio Moscogiuri (C.a.p. 74024), Damon Pittman, Fausto Puglisi, Simona Quadri (Vudafieri Saverino), Carlo Rivetti (Stone Island), Serena Sala, Scott Schumann (The Sartorialist), Marina Spadafora, Annamaria Tartaglia (The Brand Sitter), Gaia Trussardi, Alessio Vannetti (Valentino).
14.09 | Online Open Day