Master inFashion Styling & Visual Merchandising

Master's in Fashion Styling & Visual Merchandising
Validated by Regent's University London Logo Final

The Master in Fashion Styling & Visual Merchandising merges the two fundamental areas related to Fashion Brand Communication, opening the way to many career opportunities across this field.

Language: English | Start: February, September, November


Duration 11 months

Accreditation MUR/Italy



Duration 14 months

Accreditation UK


The Master’s in Fashion Styling & Visual Merchandising programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.

The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.

Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.


Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.

The programme consists of 5 modules, including a curricular internship and a final project workshop.

* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.


The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.

Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.

The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.

Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.


The Master in Fashion Styling & Visual Merchandising covers at 360 degrees the visual communication of fashion brands envisioning and designing branded content for omnichannel strategies; where the physical and digital touchpoints are merged together and each of them increases always more information during the customer journey.

There is a growing demand for fashion brand image architects and visual communicators who can translate brand values into idiosyncratic and multifaceted projects that captivate the viewer attention and increase brand awareness.


The programme is addressed to candidates who have a first-level degree and/or professional experience in fashion design, fashion styling, visual merchandising, design, photography, architecture, or communication.

The programme is also open to candidates with a background in industrial design, journalism, media, or related fields, if they are motivated by interest in the programme’s topics and a strong portfolio.

All courses are taught in English. A high level of proficiency in the English language is required.


Graduates of this programme can start their own consulting businesses or work for fashion brands, fashion magazines, both online and offline, advertising and fashion agencies.

Job titles include:


The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s Programme.

Matriculation Fee: € 540/650

EU & EFTA students fee i

Academic Master

€ 22.900

Pre-Enrollment: € 3.000

Tuition: € 19.900

Double Award Master

€ 24.900

Pre-Enrollment: € 3.000

Tuition: € 21.900

Non-EU Students Fee

Academic Master

€ 27.000

Pre-Enrollment: € 3.000

Tuition: € 24.000

Double Award Master

€ 31.000

Pre-Enrollment: € 3.000

Tuition: € 28.000

Meet your faculty
Gianfranco Olivotto
Gianfranco Olivotto

After earning his bachelor’s degree in modern languages and literatures at the University of Catania, Gianfranco Olivotto moved to London, where he worked as a visual merchandiser for the Benetton Group. Back in Italy, he worked on projects with Dolce & Gabbana, Mantero Seta, and Juicy Couture.


Gianfranco Olivotto
Master in Fashion Styling & Visual Merchandising

After earning his bachelor’s degree in modern languages and literatures at the University of Catania, Gianfranco Olivotto moved to London, where he worked as a visual merchandiser for the Benetton Group. Back in Italy, he worked on projects with Dolce & Gabbana, Mantero Seta, and Juicy Couture. In 2000, Olivotto worked on the launch of Neil Barrett’s first collection and then served as head of the company’s public relations and press department until 2004.
In 2005, Olivotto co-founded a visual merchandising and branding agency that worked with fashion brands such as La Perla, Ralph Lauren, Borsalino, John Varvatos, developing the projects related to retail and visual communication. In 2012, Olivotto joined Domus Academy as Programme Leader of the Master in Fashion Design and Master in Fashion Styling & Visual Merchandising.

Visiting Professors

Other visiting professors and collaborators include fashion stylists, visual merchandisers, brand strategists, journalists, designers, and entrepreneurs such as: Fernando Alberti, Matteo Augello, Stefania Boleso, Alberto Campagnolo, Gianpietro Baudo (L’Officiel Italia), Alberto Cavalli (Fondazione Cologni), Lucio Colapietro (L’Officiel Azerbajan), Ildo Damiano, Edoardo Fano, Paolo Ferrarini, Valentina Galbiati
(10 corso como), Paolo Giachi, Matteo Greco (The Greatest Magazine), Diletta Grella, Francesco Guerra, Simone Guidarelli, Peter Hamer, Felice Limosani, Caterina Lunghi, Sara Maino (Vogue Italia), Jessica Michault, Antonio Moscogiuri (C.a.p. 74024), Damon Pittman, Fausto Puglisi, Simona Quadri (Vudafieri Saverino), Carlo Rivetti (Stone Island), Serena Sala, Scott Schumann (The Sartorialist), Marina Spadafora, Annamaria Tartaglia (The Brand Sitter), Gaia Trussardi, Alessio Vannetti (Valentino).

Several prestigious companies and design studios collaborate with the Master's in Fashion Styling & Visual Merchandising, actively participating in courses, workshops, internships, and international competitions organized by the department.
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