Janay Cumberbatch

Master in Luxury Brand Management
Year of Graduation: 2017
Current role: Junior strategist, AKQA

Bio

With a background in business marketing and luxury branding, Janay Cumberbatch connects business sensibility with a discerning eye for design. After earning her Bachelor’s in Business Administration with a focus on marketing & branding, she worked as a business developer in her native Barbados for Sea Reinas swimwear, where she developed blogger collaborations and expanded the brand’s social media presence.

In 2017 she graduated cum laude from Domus Academy with a Master in Luxury Brand Management. In workshops, she collaborated with the brands Salvatore Ferragamo, YOOX NET-A-PORTER, 10 Corso Como, and Slowear. She then interned at Slowear as a content creator and copywriter.

Now, Janay is working as a junior strategist at AKQA in Venice, where she conducts detailed strategic analysis of market trends, competitive landscapes, and customer needs for clients such as Lamborghini, Ducati, Inter Milan, and Police Eyewear.

Quotes

“Domus Academy has truly been one my most enlightening experiences. Beyond being surrounded and influenced by inspiring mentors, leaders, and classmates, Domus provided me with the tools, confidence, and exposure to fulfill my career dreams.”

“My goal is to infuse intentionality into every facet of a brand’s strategy, starting from the building blocks of research insight, through to conceptualization and strategic vision.”

“My passion lies with drawing meaningful brand connections that inevitably change the hearts and minds of people, along with guiding brands to a place of cultural relevance.”

“I believe in the strength of fusion—through culture, ideology, and multidimensional influences.”

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