The Semester Course in Business Design gives the foundations to apply design thinking to plan and renew business models.
Duration: 15 Weeks | Language: English | Start: February | September | November
Are you willing to deepen your design knowledge in few weeks with a high-standard programme?
A 15-week journey that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
Get a taste of the unique Domus Academy experience.
A 15-week journey into Business Design that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.
IELTS 5.0 certificate or equivalent is required.
All courses are taught in English. A high level of proficiency in the English language is required.
The Semester Course structure is organized in two modules.
Each module includes one theoretical course and one workshop in the specific area of interest.
STRATEGIC BRANDING
The Strategic Branding course has the goal to support students to conduct a correct strategic market analysis – a key success factor for any entrepreneurial and business activity no matter how visionary.
ENTREPRENEURSHIP: BUSINESS MODELING
The course focuses on the entrepreneurial process of opportunity identification and exploitation; the nature of entrepreneurial opportunities; the traits of entrepreneurs; and the final definition of a business plan.
PRODUCT STRATEGY
The Product Strategy workshop aims to develop project proposals able to combine different approaches in a new, innovative and surprising way.
ENTREPRENEURSHIP THROUGH DESIGN
The workshop explores issues, theories, cultures, and methods associated with the goal of designing an “ideal business”, starting from the assumption that every successful business and company is the realization of something that originated as a dream.
The Semester’s programme involves the following costs:
Semester Course Tuition
€ 8.500
Elisa Chiodo is a Designer and Strategist, whose experience ranges from teaching and academic research to projects with agencies. She is working at Domus Academy as Programme Leader of the Master in Visual Brand Design and Master in Business Design. What she loves: the design process, problem solving and problem setting, design cool visuals.
She is a transdisciplinary designer, who works with tools from communication, service and business design. For her, the fun part of the job is creating bridges between disciplines and interpret all these Design languages.
After graduating in Communication Design, she received her Ph.D. cum Laude in 2013 from the School of Design at Politecnico di Milano.
During her Ph.D. she had the opportunity to work at the MobileLife Research Centre (Stockholm University) on service and interaction design devices, and at the metaLab in Harvard University in the field of digital humanities. For more than eight years she collaborated with the Master Degree course in Communication Design at Politecnico di Milano.
She joined the faculty of Domus Academy in 2016 as the Programme Leader of the Master in Visual Brand Design and since 2020 she is leading also the Master in Business Design, developing strategies and projects in collaboration with national and international brands (Condé Nast Italia, The Coca-Cola Company, Viking Cruises, Slowear, Fondazione Achille Castiglioni, Fondazione Franco Albini, Triennale, Museo Nazionale della Scienza e della Tecnologia “Leonardo da Vinci”, Tucano,Technogym, Kartell, Casa Martini, Bombay Sapphire/Bacardi, Cornetto-Unilever, Startupbusiness Italia, Kickstarter, Ducati, LifeGate, Starbucks, De Beers, Cairo Communication, Action Aid, L’Officiel Italia, Danone, Reebok and Google), studios, and agencies for academic projects (AKQA, DDB, Design Bridge, Frog, etc).
