The Semester in Luxury Brand Management gives the foundations to manage values of Luxury Market through a cross-disciplinary and innovative approach.
Duration: 15 Weeks | Language: English | Start: February | September | November
Are you willing to deepen your design knowledge in few weeks with a high-standard programme?
A 15-week journey that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
Get a taste of the unique Domus Academy experience.
A 15-week journey into Luxury Brand Management that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.
IELTS 5.0 certificate or equivalent is required.
All courses are taught in English. A high level of proficiency in the English language is required.
The Semester Course structure is organized in two modules.
Each module includes one theoretical course and one workshop in the specific area of interest.
STRATEGIC BRANDING
The Strategic Branding course has the goal to support students to conduct a correct strategic market analysis – a key success factor for any entrepreneurial and business activity no matter how visionary.
INTEGRATED COMMUNICATION STRATEGY
The course focuses on the promotion and communication strategies that fashion & luxury brands can create, plan and execute.
DIGITAL COMMUNICATION
The workshop support students in appraising effective and innovative digital communication strategies, which can be implemented by lifestyle and luxury brands. In particular, the objective is to design and execute communication concepts and plans focused on generating tangible business results and brand image and awareness.
STRATEGIC BRAND MANAGEMENT
The workshop gives students solid strategic brand management frameworks to appraise possible strategies and business development opportunities such as new product and services development, brand and line extension, innovative business models, and other growth strategies options.
The Semester’s programme involves the following costs:
Semester Course Tuition
€ 8.500
Gaya Calabrò has an extensive background as Online Manager and e-commerce Buyer which led her to follow projects starting from managing brands’ portfolio of Fashion and Accessories categories, to prospecting new partners & support and developing online strategies and marketing campaigns. She is specialized in European Public Relations, with a major in marketing. She began her professional career working between Paris and Milan for a well-known software house, coordinating the marketing and communication activities.
Gaya Calabrò has an extensive background as Online Manager and e-commerce Buyer which led her to follow projects starting from managing brands’ portfolio of Fashion and Accessories categories, to prospecting new partners & support and developing online strategies and marketing campaigns.
She is specialized in European Public Relations, with a major in marketing. She began her professional career working between Paris and Milan for a well-known software house, coordinating the marketing and communication activities. Afterwards she approaches the world of fashion and luxury, working as menswear buyer at .com and retail international companies. She currently works as an E-commerce and Buying consultant for fashion and lifestyle brands in Italy, Switzerland and China.
