The Master in Business Design enables students to apply creative mindset and Design strategies to combine innovation, marketing and planning.
Language: English | Start: February, September, November
ACADEMIC MASTER'S PROGRAMME
DOUBLE AWARD MASTER'S
The Master’s in Business Design is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
The Master in Business Design creates new connections between the worlds of business and design.
Students will work on projects related to the business of design and the design of business. Enlightening and interdisciplinary, the programme focuses on how to apply design culture, methodology and sensitivity to a wide range of businesses, including established enterprises, large, medium and small-sized companies and start-ups.
Students will learn about design-driven management strategies as they learn to draft plans for business development, branding, marketing and communication for the whole company as well as for specific product lines and new ventures.
The programme is addressed to candidates who have a first-level degree and/or professional experience in economics, management, humanities, or design.
The programme is also open to candidates with a background in other disciplines, if they are motivated by strong interest in the program’s topics.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this programme can work as self-employed consultants or entrepreneurs, or pursue managerial careers in cross-functional roles in design-driven companies, branding or communication agencies, consulting firms, service companies, research and development firms or start-ups.
Job titles include:
The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s Programme.
Matriculation Fee: € 540/650
EU & Switzerland Students Fee
Double Award Master
Non-EU Students Fee
Double Award Master
Elisa Chiodo is a Designer and Strategist, whose experience ranges from teaching and academic research to projects with agencies. She is working at Domus Academy as Programme Leader of the Master in Visual Brand Design and Master in Business Design. What she loves: the design process, problem solving and problem setting, design cool visuals.
She is a transdisciplinary designer, who works with tools from communication, service and business design. For her, the fun part of the job is creating bridges between disciplines and interpret all these Design languages.
After graduating in Communication Design, she received her Ph.D. cum Laude in 2013 from the School of Design at Politecnico di Milano.
During her Ph.D. she had the opportunity to work at the MobileLife Research Centre (Stockholm University) on service and interaction design devices, and at the metaLab in Harvard University in the field of digital humanities. For more than eight years she collaborated with the Master Degree course in Communication Design at Politecnico di Milano.
She joined the faculty of Domus Academy in 2016 as the Programme Leader of the Master in Visual Brand Design and since 2020 she is leading also the Master in Business Design, developing strategies and projects in collaboration with national and international brands (Condé Nast Italia, The Coca-Cola Company, Viking Cruises, Slowear, Fondazione Achille Castiglioni, Fondazione Franco Albini, Triennale, Museo Nazionale della Scienza e della Tecnologia “Leonardo da Vinci”, Tucano,Technogym, Kartell, Casa Martini, Bombay Sapphire/Bacardi, Cornetto-Unilever, Startupbusiness Italia, Kickstarter, Ducati, LifeGate, Starbucks, De Beers, Cairo Communication, Action Aid, L’Officiel Italia, Danone, Reebok and Google), studios, and agencies for academic projects (AKQA, DDB, Design Bridge, Frog, etc).
Other visiting professors and collaborators include entrepreneurs, designers, and business innovators such as: Fernando G. Alberti, Silvia Barbieri, Maria Matloub, Paolo Ciuccarelli, Edoardo Fano, Francesco Franchi, Enrico Girotti, Paolo Lorini, Francesco Morace, Fabio Rotella, Elena Sisti, Jan-Christoph Zoels, Marie-Pierre Schickel, Thomas Lehman, Francesca Labrini, Ilaria Scarpellini, Emil Abirascid.
Scholarships Fall ’23 | Masters & 2-year MA