Born in Indonesia, Eli Alfina earned her Diploma in Design Communication at Lasalle College of the Arts in Singapore.

She finished her Bachelor in Design Communication in England, then returned to Singapore and worked as a graphic designer for a jewelry company, a design house, and a brand management company.

Eli earned her Master in Fashion Styling & Visual Merchandising at Domus Academy in 2015. During her studies, she completed an internship as a visual merchandiser at Forevermark, a De Beers diamond brand. After graduation, she worked as a consultant with Tod’s Group, developing concepts for window displays of luxury shoes and other leather goods.

Now, as e-commerce visual merchandiser specialist at Versace, Eli presents products and banners in a compelling way that promotes traffic and sales. She is also involved in Versace’s digital content and social media.

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