Master’s in Luxury Brand Management
Year of Graduation: 2020
Current role: Account at APLOAD Marketing & Communication
Country: Italy
Eleonora Picardi is a communication and event management professional with a strong passion for fashion, visual aesthetics, and the creation of meaningful brand experiences. Her educational and professional journey reflects a rich blend of creativity, strategic thinking, and cultural awareness, shaped by her early academic background and years of experience across the fields of fashion, cinema, and digital communication. After studying languages at the Virgilio High School in Rome, Eleonora pursued a Bachelor’s degree in Communication Design, Events & PR in Rome. There, she developed her technical and creative skills in graphic design, layout, video editing, and the Adobe Creative Suite.
Eleonora Picardi is a communication and event management professional with a strong passion for fashion, visual aesthetics, and the creation of meaningful brand experiences. Her educational and professional journey reflects a rich blend of creativity, strategic thinking, and cultural awareness, shaped by her early academic background and years of experience across the fields of fashion, cinema, and digital communication. After studying languages at the Virgilio High School in Rome, Eleonora pursued a Bachelor’s degree in Communication Design, Events & PR in Rome. There, she developed her technical and creative skills in graphic design, layout, video editing, and the Adobe Creative Suite.
Throughout her career, Eleonora has consistently combined strategic communication skills with an elevated aesthetic sensibility. At SeeMe Jewelry, a fair-trade brand supporting women survivors of violence, she served as Digital Communication Manager for three years. She developed a comprehensive digital strategy, managed social media campaigns, curated newsletters via Mailchimp, and maintained the brand’s Shopify store all while aligning communications with SeeMe’s social impact mission. Her passion for fashion communication has also led her to work hands-on with some of Italy’s most iconic events. At Palazzi Agency, she supported the commercial office and assisted in organizing events for the cinema and fashion industries. Her responsibilities ranged from processing orders and creating offers to managing clients and coordinating logistics.
She also played a key role in high-profile premieres such as Paolo Sorrentino’s “The Hand of God” and The Batman, where she managed guest lists, supervised event staff, and ensured smooth operations during live events in Rome and Naples. Eleonora’s fashion industry experience also includes a backstage role at Milan Fashion Week 2021, where she worked as a stylist and assistant for Emerging Talents Milan, collaborating with 12 international designers. She also contributed to visual communication efforts for Benedetta Bruzziches, assisting with the SS21 collection launch by managing visual research, Instagram content planning, and website updates through Magento. Her contributions included the creation of a 200-page visual reference manual for the brand’s future campaigns. Beyond these roles, Eleonora has served as a Social Media Manager for brands such as Tola Tribe Perfume Oil (Dubai) and The Modern Age Studio, and contributed to event marketing at Outdoor Festival, Maker Faire, and TEDxRoma.
In each experience, she demonstrated her ability to manage digital content, curate visual storytelling, and engage diverse audiences across platforms. Currently, Eleonora works full-time at Apload Marketing & Comunicazione in Rome, where she oversees communication strategies and brand activations for clients including Algida, Findus, Magnum, and Cornetto. Her role involves event planning, client coordination, and digital content creation, allowing her to continuously apply her organizational skills and creative vision in fast-paced, multidisciplinary environments.A determined, positive, and team-oriented professional, Eleonora thrives under pressure and sees fashion as a dynamic world where communication, art, cinema, and music converge. Her creative vision is free from convention rooted in authenticity, curiosity, and the belief that storytelling through aesthetics can inspire, connect, and transform.
“Domus Academy was a transformative experience, a global laboratory where I learned to merge strategy and creativity, refine my aesthetic sensitivity, and develop a contemporary vision of brand management.”