Andrea Hernandez
Master's in Business Design
Year of Graduation: 2021
Current role: Senior Specialist User Researcher at MSD Animal Health
Country: Colombia
Andrea Hernandez is a Colombian User Researcher with a background in Design Thinking developed during her undergraduate studies and further refined through a Master’s degree in Business Design from Domus Academy. During this program, she worked on a variety of engaging projects that combined design and strategy, which sparked a stronger creative mindset and highlighted the value of collaboration in the design process.
Currently, Andrea works across diverse business areas, helping teams better understand their challenges and uncover solutions that are feasible, viable, and desirable. She strongly believes that collaboration and co-creation are essential to driving meaningful, user-centered innovation.
Andrea Hernandez is a Colombian User Researcher with a background in Design Thinking developed during her undergraduate studies and further refined through a Master’s degree in Business Design from Domus Academy. During this program, she worked on a variety of engaging projects that combined design and strategy, which sparked a stronger creative mindset and highlighted the value of collaboration in the design process.
Currently, Andrea works across diverse business areas, helping teams better understand their challenges and uncover solutions that are feasible, viable, and desirable. She strongly believes that collaboration and co-creation are essential to driving meaningful, user-centered innovation.
Building on a robust toolkit of design thinking methods shaped by her academic background and hands-on experience in different roles and companies. Andrea leads workshops, facilitates discovery sessions, and mentors teams. She cultivates a culture of creativity, curiosity, and continuous growth, promoting not only effective problem-solving but also experimentation and exploration.
She believes that tackling challenges can and should be an enjoyable experience for everyone involved. That’s why she’s passionate about making the process engaging. Currently, she is implementing thematic workshops that incorporate storytelling and visual elements to break the routine and spark imagination. These playful, immersive settings provide a fresh and stimulating context for creative problem-solving.
“Domus Academy opened my eyes and my mind into seeing the value that brings what I am passionate about: curiosity”
