Within the Fashion Styling workshop in collaboration with The Greatest Magazine, the students of the Master in Fashion Styling & Visual Merchandising Francesca Fusetti, Anoushka Jairath and Xinlu Sun, developed the project “Verbatim – the tenderness issue”.
The name of the Verbatim magazine, translated as “in the same words originally used,” comes from the students’ desire to tell stories of women who were not believed and heard, passed down from generation to generation. Verbatim is in fact the womenswear counterpart of The Greatest Magazine.
Within the Fashion Styling workshop in collaboration with The Greatest Magazine, the students of the Master in Fashion Styling & Visual Merchandising Francesca Fusetti, Anoushka Jairath and Xinlu Sun, developed the project “Verbatim – the tenderness issue”.
The name of the Verbatim magazine, translated as “in the same words originally used,” comes from the students’ desire to tell stories of women who were not believed and heard, passed down from generation to generation. Verbatim is in fact the womenswear counterpart of The Greatest Magazine.
Project Leader | Mentor
Matteo Greco
Project Authors
Francesca Fusetti
Anoushka Jairath
Xinlu Sun
The central theme revolves around Tenderness, interpreted by students as the act of being kind both to others and oneself. The “Imaginarium” section was conceived with a division into two parts: one at the beginning and one at the end. Both share a common feature, namely the use of tempera and watercolour texture at the top of the images. Accompanying these sections, two essays were written, one at the beginning and one at the end of the publication. Additionally, an interview was conducted involving Manuela Verde, a renowned photographer specialising in nudes and bodies.
For the final phase, the shooting, students followed two different directions: “Playing with Myself” the first, focused on the importance of body language, and “Consolami,” the second, aimed at conveying the concept of human connection and comfort. The primary objective of this set of photographs was not so much to create a traditional fashion shoot but rather to focus on the concept itself, allowing communication between models through visual expression.
Thus, the essays, Imaginarium, and shooting intertwine to narrate the stories of women, directed towards women.
