As the final thesis of the Master in Fashion Styling & Visual Merchandising, the student Ana MarÃa Najarro Bethancourt developed a project called “Raw Edges”.
She crafted a creatively styled concept through compelling visual narrative and meaningful storytelling, reflecting on imperfection and irony. She developed the story of two punk girls, reflecting on the feeling of authenticity in our lives, in a world full of contradictions and rules. A feeling, found in the appreciation of subtle beauty and ironic nuances in everyday life.
As the final thesis of the Master in Fashion Styling & Visual Merchandising, the student Ana MarÃa Najarro Bethancourt developed a project called “Raw Edges”.
She crafted a creatively styled concept through compelling visual narrative and meaningful storytelling, reflecting on imperfection and irony. She developed the story of two punk girls, reflecting on the feeling of authenticity in our lives, in a world full of contradictions and rules. A feeling, found in the appreciation of subtle beauty and ironic nuances in everyday life.
Project Leader | Mentor
Gianfranco Olivotto
Project Authors
Ana MarÃa Najarro Bethancourt
Within the project, he appealed to the values of the punk movement – individual freedom, disruption and the DIY ethic – drawing inspiration from the iconic style of Vivienne Westwood.
In the Raw Edges project, the student wanted to share through visual storytelling, the positive values of imperfection, humor, and being compassionate to each other and ourselves.
