Mytheresa invited students of the Master’s Programme in Fashion Styling & Visual Merchandising to become protagonists in the visual promotion of their fashion collection selection, by creating branded content consistent with the e-commerce platform and to propose new innovative imagery and tools in order to represent a contemporary aesthetic in a fast-changing world.
Mytheresa invited students of the Master’s Programme in Fashion Styling & Visual Merchandising to become protagonists in the visual promotion of their fashion collection selection, by creating branded content consistent with the e-commerce platform and to propose new innovative imagery and tools in order to represent a contemporary aesthetic in a fast-changing world.
Project Leader | Mentor
Gianfranco Olivotto
Project Authors
Dian Zhuang,
Enrico De Vivo,
Mariana Gómez Carrillo
The project “Futuristic Love” of Dian Zhuang, Enrico De Vivo, and Mariana Gómez, is inspired by everything that we lacked during the lockdown and the pandemic, creating a fashion collection using the campaign slogan: “Love will set you free, love yourself, love others”. They also created a complete online and offline communication strategy.
They have been awarded by Mytheresa as the best Fashion Styling & Visual Merchandising project.
