During the workshop in Strategic Branding and Entrepreneurship students from the Master in Luxury Brand Management and Master in Business Design will work with Forevermark Italy on the development of cutting-edge proposals for an integrated communication strategy aimed at involving a new cluster of consumers.

The Fashion Brand Management workshop will be led in partnership with Fidenza Village.

The objective is to identify topics of interest and suggest strategic proposals, able to expand awareness and improve the costumer experience, including also GenZ. Master in Fashion Management students will be asked to develop branding strategies, innovative contents and new communication solutions.

Students from the Master in Fashion Styling & Visual Merchandising will create a fashion story for Icon Magazine working on photo shooting and visual content production to be used on the magazine’s cover.

Following the cross-disciplinary approach students from the Master in Interaction Design and Master in Interior & Living Design will work in team to propose new interior layouts and envision services and interactive experiences for Intesa Sanpaolo Group, starting from the brief agreed with Domus Academy.

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