Product Designer Axel Iberti Speaks at Domus Academy

Students in Domus Academy’s Master in Visual Brand Design program had the opportunity to attend a lecture by Axel Iberti, “head of product” at Gufram.

During his lecture, the designer related some of the most interesting product design case studies in the history of Gufram. He began with the timeless Cactus, the clothes hanger that frees itself from functionalism; he spoke about Pratone, the unconventional stool that proposed an anti-design; and he concluded with stories about the sofa Bocca, an iconic product of the company and its Studio65.

Gufram is an Italian seating and furniture manufacturer based in Barolo, in the Piedmont area of Italy. It is well known for its long influence in the field of industrial design and for helping to revolutionize the look of furniture during the late ’60s and beyond. Gufram’s sculptural art objects show the many influences of Pop Art, Conceptual art, illusionism, naturalism, and modern design.

With its experimentations tied to aesthetic, technological, and materials research, Gufram creates seating and other furniture designs that today are treasures kept within the most important museums around the world and the most original houses on the planet.