Students created a concept idea to reconnect, with the younger generation, the Bastrad brand in a new creative way, after the closing of their iconic store in Milan.
With this project the students wanted to reveal a side of the brand which was not as visible as before, nature and caring after plants.
The concept includes interactive experience through workshops, the design of the brand’s apparel and skating. They believe that these are the necessary ingredients in order to achieve their goal, create a direction for the brand and keep in in style.
Students created a concept idea to reconnect, with the younger generation, the Bastrad brand in a new creative way, after the closing of their iconic store in Milan.
With this project the students wanted to reveal a side of the brand which was not as visible as before, nature and caring after plants.
The concept includes interactive experience through workshops, the design of the brand’s apparel and skating. They believe that these are the necessary ingredients in order to achieve their goal, create a direction for the brand and keep in in style.
Project Leader | Mentor
Project Authors
CHIARA PIERI
YINI MA
MINA CHERNODRINSKA
