Project Leader | Mentor

Elisa Chiodo

Project Authors

MAYA YILDIRIM
JOYEETA KAR
CHRISTOPHER HERMAWAN
KAANCAN KOÇER

Re-vibe Project

Everyone is born creatives, with time we unlearn how to be creative. With a little stimulation anyone can discover and connect with their inner artists. For the 2019 campaign, students propose “RE-VIBE”. A change of atmosphere, a change of mood, change of vibe. Today we are fed with an incredible amount of visual information, so students decided to use sound as a stimuli to re-center, re-vibe the body and the soul.

A­fter the launch at the Milano Design Week Experience, the campaign continue with activation during the summer with Bombay Vibes (pop up mobile bar) to up sales on-trade and set various publication on various mediums to catch customer’s eye and pursue them to buy the Christmas gi­ft box (off-trade).

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