Project Leader | Mentor

Gaya CalabrĂ²

Project Authors

Yagmur Tandogdu,
Katharina Gieselberg,
Zhao Xin

The students Yagmur Tandogdu, Zhao Xin, and Katharina Gieselberg, created a comprehensive branding strategy around the digital capsule collection that includes a rich and deep inspirational customer experience through innovative content and touchpoints, considering before – during – after phases of the customer journey.

They have been awarded by Mytheresa the best Master in Fashion Management and Master in Luxury Brand Management project.

*Video created by Zhao Xin

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