Project Leader | Mentor

Aoi Hasegawa

Project Authors

AYSE YASAR
MARIA BUSTAMANTE
EMIR POLAT
CHRISTIA CHAMOUN

Kanvas Project
innovative Retail shop scenarios

As retail is no longer simply about shopping. Kartell introduces you to: Kanvas, a contemporary art gallery located in the heart of Milan in Via Turati.

Kanvas has revolutionized the way art is presented, taking advantage of the structure of the gallery itself composed by two floors, creating two contrasting emotional experiences, where products are elevated to art pieces in the exhibition space whilst in the basement that hypothetically represent the warehouse/store of the gallery, art pieces/products are shown in real ambiances where different stories can be created and visitors can touch feel and try art furniture pieces.

The space is activated through an innovative program of multidisciplinary artistic/cultural events and workshops that will bring a radical edge to Milan art and design scene.

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