The project Audela aimed to propel L’Officiel magazine beyond print by creating an augmented reality experience – one that incorporates multiple layers of storytelling and containers for partner-branded content and that brings the magazine’s brand personality to life.
By involving the city’s local attractions, Audela builds a strong image of the L’Officiel brand in readers’ minds. The project also includes a platform where customers can share their perspectives on their favorite luxury brands.
The project Audela aimed to propel L’Officiel magazine beyond print by creating an augmented reality experience – one that incorporates multiple layers of storytelling and containers for partner-branded content and that brings the magazine’s brand personality to life.
By involving the city’s local attractions, Audela builds a strong image of the L’Officiel brand in readers’ minds. The project also includes a platform where customers can share their perspectives on their favorite luxury brands.
Project Authors
AAKRITI MALHOTRA
ANA LETÌCIA GOUVEA
FEDERICA NOTARANGELO
NANDANA AJITH KUMAR
XUETING YUAN
