As part of the Experience Design workshop in collaboration with Illimity Bank, Domus Academy students from the Master in Interaction Design analysed the current banking sector and available offerings to design an innovative experience to position Illimity Bank as a relevant player for the affluent target.
As part of the Experience Design workshop in collaboration with Illimity Bank, Domus Academy students from the Master in Interaction Design analysed the current banking sector and available offerings to design an innovative experience to position Illimity Bank as a relevant player for the affluent target.
Project Leader | Mentor
Fabio Besti
Andrea Desiato
Project Authors
Sruangrat Harnsiriwattana
Dima Wehbe
Jaysmi Badole
‘Illimity Inspires’ is a new service targeting mass affluent and upper class customers who have dreams. It aims to grant a wish of achieving goals in every stage of life. By opening a savings account, users can unlock privileges that includes special services such as My Consultant, My Milestone, My Journal and My Circle which provide curated experiences such as luxury investments and niche activities. The service promises that each customised dream would be fulfilled stress-free with the heartfelt cares from expertise consultant in an integration with the help of AI technology.
