Azra Gur, Eren Kanbak, Wu Ziyue, Huang Fan and Wang Iting, students from the Master’s in Visual Brand Design, envisioned a pop up store and relative features to raise awareness on the scarcity of water. The project was designed during the Design Identity Workshop, titled ‘The Luxury if Water’, run by Domus Academy in collaboration with ActionAid and AKQA.
Azra Gur, Eren Kanbak, Wu Ziyue, Huang Fan and Wang Iting, students from the Master’s in Visual Brand Design, envisioned a pop up store and relative features to raise awareness on the scarcity of water. The project was designed during the Design Identity Workshop, titled ‘The Luxury if Water’, run by Domus Academy in collaboration with ActionAid and AKQA.
Project Leader | Mentor
Project Leader: Stefano Cardini, Federica Ricci
Programme Leader: Elisa Chiodo
Project Authors
Azra Gur,
Eren Kanbak,
Wu Ziyue,
Huang Fan,
Wang Iting
For the first time, Action Aid plans to participate with a communication project at the Milan Design Week, in order to raise awareness on the Millennials and G-Zen targets, bringing attention about its commitment on social issues like the right and access to water.
Students envisioned an installation at Fondazione Prada, aimed at engaging visitors in a game to gain water, in order to identify themselves in the people who are forced daily to get water with a great effort. The group designed a path inside Fondazione Prada building in Milan, where visitors could get a water bottle and find a luxury bespoke manual water pump. The route inside the building culminate with a video installation, showing Action Aid project.
