Azra Gur, Eren Kanbak, Wu Ziyue, Huang Fan and Wang Iting, students from the Master’s in Visual Brand Design, envisioned a pop-up store and relative features to raise awareness of the scarcity of water. The project was designed during the Design Identity Workshop, titled ‘The Luxury of Water’, run by Domus Academy in collaboration with ActionAid and AKQA.
Azra Gur, Eren Kanbak, Wu Ziyue, Huang Fan and Wang Iting, students from the Master’s in Visual Brand Design, envisioned a pop-up store and relative features to raise awareness of the scarcity of water. The project was designed during the Design Identity Workshop, titled ‘The Luxury of Water’, run by Domus Academy in collaboration with ActionAid and AKQA.
Project Leader | Mentor
Stefano Cardini,
Federica Ricci,
Elisa Chiodo
Project Authors
Azra Gur,
Eren Kanbak,
Wu Ziyue,
Huang Fan,
Wang Iting
For the first time, Action Aid plans to participate in a communication project at the Milan Design Week, to raise awareness of the Millennials and G-Zen targets, bringing attention to its commitment to social issues like the right and access to water.
Students envisioned an installation at Fondazione Prada, aimed at engaging visitors in a game to gain water, to identify themselves with the people who are forced daily to get water with great effort. The group designed a path inside the Fondazione Prada building in Milan, where visitors could get a water bottle and find a luxury bespoke manual water pump. The route inside the building culminates with a video installation, showing the ActionAid project.
