Project Leader | Mentor

Stefano Cardini,
Elisa Chiodo

Project Authors

Yaren Pinar Kayikci,
Rita Rivezzi,
Nicolás Pabón Ramírez,
Boyu Yu

Feeling in Motion
Feeling in Motion
Feeling in Motion
VR installation

The goal was to bring into the experience the magic of the spirit of adventure, high technology, and vision that drove a leading brand as Ducati along its extraordinary journey.

In their project, Yaren Pinar Kayikci, Rita Rivezzi, Nicolás Pabón Ramírez, Boyu Yu, proposed a mixed reality helmet, which intends to present a focused experience during the factory visit, add layers of information to the exhibition, and create an unforgettable VR installation. To promote this, they created a branded code, an advertising campaign, and an AR Postcard, with the proposal to attract Gen Z visitors.

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