Master inLuxury Brand Management
The Master in Luxury Brand Management prepares students to manage the values of luxury market through a cross-disciplinary and innovative approach.
Language: English | Start: February, September, November
ACADEMIC MASTER'S PROGRAMME
Duration 11
Accreditation MUR/Italy
ECTS 60
DUAL AWARD MASTER
Duration 14
Accreditation UK
ECTS 90
The Master in Luxury Brand Management programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
The Dual Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Dual Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
The Master in Luxury Brand Management prepares students to manage the delicate balance between creativity and business for luxury brands.
Students will learn how a brand’s purpose and range fits within a broader demographic, social and cultural landscape.
Tomorrow’s luxury brand managers will explore the emerging values attached to the concept of luxury.
Students will come to understand that branding is a mix of science and art, rationale and emotion. They will practice how to identify individual customer behaviours and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.
The programme is addressed to candidates who have a first-level degree and/or professional experience in design and the arts.
It is also open to candidates with a background in economics, management, or the humanities, if they are motivated by strong interest in the field of luxury goods, services, and experiences.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this programme may find employment in the fashion, product design, retail, or hospitality industries.
Job titles include:
- Luxury brand manager
- Product Manager
- Marketing Manager
- Digital Communication Expert
- Communication & PR Manager
- Brand Expert & Marketing Consultant in the luxury industry.
The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Dual Award Master’s Programme.
Matriculation Fee: € 540/650
EU & EFTA students fee
Academic Master
€ 23.500
Pre-Enrollment: € 3.000
Tuition: € 20.500
Dual Award Master
€ 26.500
Pre-Enrollment: € 3.000
Tuition: € 23.500
Non-EU Students Fee
Academic Master
€ 28.500
Pre-Enrollment: € 3.000
Tuition: € 25.500
Dual Award Master
€ 32.500
Pre-Enrollment: € 3.000
Tuition: € 29.500
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Norway
- Holland
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
Gaya Calabrò has an extensive background as Online Manager and e-commerce Buyer which led her to follow projects starting from managing brands’ portfolio of Fashion and Accessories categories, to prospecting new partners & support and developing online strategies and marketing campaigns. MEET HER AT THE ONLINE OPEN DAY
Sara Bellani has developed her professional experience in strategic marketing and business innovation domains, where she gained a wide and solid background by covering international roles in Brand management and innovation strategy for global multinational companies as Unilever, Sony and Coca-Cola.
Gaya Calabrò has an extensive background as Online Manager and e-commerce Buyer which led her to follow projects starting from managing brands’ portfolio of Fashion and Accessories categories, to prospecting new partners & support and developing online strategies and marketing campaigns.
She is specialized in European Public Relations, with a major in marketing. She began her professional career working between Paris and Milan for a well-known software house, coordinating the marketing and communication activities. Afterwards she approaches the world of fashion and luxury, working as menswear buyer at .com and retail international companies. She currently works as an E-commerce and Buying consultant for fashion and lifestyle brands in Italy, Switzerland and China.
Fernando G. Alberti, Roberta Antonioli, Andrea Bandiera, Andrea Banfi, Silvia Barberi, Stefania Benigni, Jacopo Bargellini, Fabio Bin, Stefania Boleso, Mariangela Bonatto, Edoardo Fano, Massimo Fubini, Diletta Grella, Caterina Lunghi, Jarvis Macchi, Chiara Monateri, Damon Pittman, Marie Pierre Schickel, Annamaria Tartaglia, Giorgia Tosato, Giulio Rubinelli, Andrea Pedrina, Andrea Venturi.
Sara Bellani has developed her professional experience in strategic marketing and business innovation domains, where she gained a wide and solid background by covering international roles in Brand management and innovation strategy for global multinational companies as Unilever, Sony and Coca-Cola.
In 2016 she founded Winewin, a consultancy firm specialised in luxury and wine industries. Sara graduated from the University of Milan with a thesis focused on innovative marketing strategies tailored for cultural institutions, specifically theatres and museums.
