Master in Luxury Brand Management
The Course
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New scholarships available for Sept 2020.
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In the Master in Luxury Brand Management program, you will learn how to help luxury brands develop meaningful values, powerful messaging, and memorable customer experiences. You will analyze the individual and social behavior of customers and apply your insights as you plan new products for a luxury collection, create fashion editorials, or design compelling displays of luxury goods.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in design and the arts.
It is also open to candidates with a background in economics, management, or the humanities, if they are motivated by strong interest in the field of luxury goods, services, and experiences.
All courses are taught in English, so a knowledge of the English language is essential. Click “Requirements” for details.
Career Paths
Graduates of this program may find employment in the fashion, product design, retail, or hospitality industries.
Job titles include:
- Luxury brand manager
- Product manager
- Marketing director
- Influencer
- Digital communications director
- Communications and PR manager
- Branding & marketing consultant
- Exhibition designer
- Fashion show organizer
Explore the Program
The Master in Luxury Brand Management program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
The program consists of four customizable course/workshop modules, followed by a professional experience period and a final portfolio presentation.
Courses
Coursework explores management, economic, and manufacturing strategies for fashion and luxury brands. You will practice using marketing and communication tools to promote luxury products and services, and you will learn to brand your own work as you develop your own professional identity.
Workshops
Guided by industry professionals and faculty project leaders, you will work with leading companies on practical projects such as proposing new products within a brand, producing a fashion editorial for a magazine, or developing a coherent visual display from concept to execution.
Professional Experience
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Companies
Several prestigious companies and design studios collaborate with the Master in Luxury Brand Management program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Get Inspired
Check out some projects that our students have completed with top brands.
Transcendant Acquisitions
Project in Collaboration with Artemest
Serenissimo
Project in Collaboration with Slowear
Virtuous Vanity
Project in Collaboration with SeeMe
Unification in Translucency
Project in Collaboration with SeeMe
Meet your faculty
Your Program Leader
Luca Tarasco
Luca co-founded digital and social impact projects that won many entrepreneurial awards as WCAP-Tim Working Capital, StartUpfor EXPO2015, Mob App Award from SMAU and several other recognitions. A deep UX research in the retail industry led him and his team in developing an innovative industrial production methodology protected by a National Patent since 2017. His commitment in social impact projects involved him in the UNIDO program Entrepreneurs for Social Change, as a social entrepreneur and Member of Selection Jury. Luca collaborated as a Mentor at EIA, at Faster Capital Accelerator and in Hackability’s co-design projects.
Because of the accomplishments got in 2017, in January 2018 he has been appointed as the winner of the Domus Academy Alumni Award. He also advised for Healthware Group, startups and multinational companies in the medical-pharma industry on user experience strategies for healthcare. Luca got academic education in philosophy, conceptual design at the Design Academy of Eindhoven, enrolled in the Master Class of Apple Developer Academy and got a full grade MA at Domus Academy.
Visiting Professors
Other visiting professors and collaborators include luxury brand managers, influencers, product managers, and marketing directors such as:
Fernando G. Alberti, Roberta Antonioli, Matteo Augello, Andrea Bandiera, Andrea Banfi, Marina Baracs, Silvia Barberi, Stefania Benigni, Fabio Bin, Viviana Bo, Stefania Boleso, Mariangela Bonatto, Laura Bonin, Paolo Borelli, Max Bosio, George Bouvier, Frank Camilleri, Alberto Campagnolo, Ginette Caron, Alberto Cavalli, Antonella della Chiesa, Lucia Chrometzka, Valentina Colombari, Andrea Coscenza, Claudia D’Arpizio, Antonella Dedini, Edoardo Fano, Beatrice Ferrari, Massimo Fubini, Amalia Fuschini, Barbara Giannelli, Andrey Golub, Paolo Gregotti, Diletta Grella, Runa Lazzarino, Felice Limosani, Maximilian Linz, Paolo Lorini, Caterina Lunghi, Jarvis Macchi, Alessandro Maggio, Alessandro Manzi, Davide Mariani, Chiara Monateri, Francesco Morace, Claudio Marenco Mores, Silvia Mussa, Daniela Ostidich, Farah Liz Pallaro, Anna Pellizzari, Damon Pittman, Carlo Rivetti, Elisabetta Sala, Inma Calo Solar, Matteo Stifanelli, Luca Stoppini, Annamaria Tartaglia, Matteo Testori, Marco Trevisan, Gaia Trussardi, Riccardo Vannetti, Pamela Ventura, Valerio Verde, Donatella Zappieri, Ambika Zutshi.
Alumni
Fees and Scholarships
Each one-year Academic Master’s program (60 ECTS) at Domus Academy involves the following costs, in addition to a € 540 Academic Master’s Degree Fee, which must be paid within one month before the course start date. The Academic Master’s diploma is recognized by MIUR and awarded by NABA.
Matriculation Fee: € 540
See the Tuition Fees page for more information.
EU & Switzerland Students
€ 20900
| Fee | Description |
| € 3000 | Pre-Enrollment |
| € 17900 | Tuition |
Non - EU students
€ 28600
| Fee | Description |
| € 3000 | Pre-Enrollment |
| € 25600 | Tuition |
Scholarship Competition
Luxury Brand Management
Domus Academy and Salvatore Ferragamo are offering scholarship opportunities for the Master’s Programme in Luxury Brand Management starting in September 2020.
In collaboration with Salvatore Ferragamo
Deadline: 17 Apr 2020
Number of: 5 scholarships
Prizes: One scholarship covering 60%, one covering 50%, one covering 40%, and two honorable mentions covering 20% of the total tuition fee of the master’s program.
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