In the Master in Luxury Brand Management program, you will learn how to help luxury brands develop meaningful values, powerful messaging, and memorable customer experiences. You will analyze the individual and social behavior of customers and apply your insights as you plan new products for a luxury collection, create fashion editorials, or design compelling displays of luxury goods.
CALL FOR TALENTS | FEB 2022
Apply for a Scholarship
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in design and the arts.
It is also open to candidates with a background in economics, management, or the humanities, if they are motivated by strong interest in the field of luxury goods, services, and experiences.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this program may find employment in the fashion, product design, retail, or hospitality industries.
Job titles include:
- Luxury brand manager
- Product manager
- Marketing director
- Digital communications director
- Communications and PR manager
- Branding & marketing consultant
- Exhibition designer
- Fashion show organizer
EXPLORE THE PROGRAMME
EXPLORE THE PROGRAMME
The Master in Luxury Brand Management program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
ACADEMIC MASTER'S PROGRAMME
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
NTERNATIONAL DOUBLE AWARD MASTER’S
From September 2021, Domus Academy will expand the offering for students with the addition of a double award master’s programme path. This will enable student to obtain an Academic Master’s Degree validated by the Italian MUR and a Master of Arts degree, with an international UK validation from Regent’s University London.
Students will be able to integrate the current master programme path consisting of 5 modules including a curricular internship and a final project workshop with additional classes and a more in-depth individual final project.
The UK validation will give students a more international recognition of their study path and the possibility to gain a Master of Arts Degree (90 ECTS) issued by Regent’s University London that will enable them to access to the majority of international PhD programmes.
Coursework explores management, economic, and manufacturing strategies for fashion and luxury brands. You will practice using marketing and communication tools to promote luxury products and services, and you will learn to brand your own work as you develop your own professional identity.
Guided by industry professionals and faculty project leaders, you will work with leading companies on practical projects such as proposing new products within a brand, producing a fashion editorial for a magazine, or developing a coherent visual display from concept to execution.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Luxury Brand Management program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Other visiting professors and collaborators include luxury brand managers, influencers, product managers, and marketing directors such as:
Fernando G. Alberti, Roberta Antonioli, Matteo Augello, Andrea Bandiera, Andrea Banfi, Silvia Barberi, Stefania Benigni, Jacopo Bargellini, Fabio Bin, Stefania Boleso, Mariangela Bonatto, Edoardo Fano, Massimo Fubini, Diletta Grella, Caterina Lunghi, Jarvis Macchi, Chiara Monateri, Damon Pittman, Marie Pierre Schickel, Annamaria Tartaglia, Giorgia Tosato, Gaia Trussardi, Riccardo Vannetti.
The Master in Luxury Brand Management at Domus Academy involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s Programme.
EU & Switzerland students
Academic Master’s Total Fee Feb 2022: €19900
Matriculation Fee: € 540
See the Tuition Fees page for more information.
EU & Switzerland Students
Academic Master's: € 18900
Double Award Master's: € 21900
Non - EU students
Academic Master's: € 24900
Double Award Master's: € 29000
Communicating ideas through omnichannel pillars
Domus Academy and 10 Corso Como are offering scholarship opportunities for the Master’s Programme in Luxury Brand Management starting in February 2022.
In collaboration with 10 Corso Como
Deadline: 08 Oct 2021
Number of: 5 scholarships
Prizes: One scholarship covering 60%, one covering 50%, one covering 40%, and two honorable mentions covering 20% of the total tuition fee of the master’s program.
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