In the Master in Luxury Brand Management program, you will learn how to help luxury brands develop meaningful values, powerful messaging, and memorable customer experiences. You will analyze the individual and social behavior of customers and apply your insights as you plan new products for a luxury collection, create fashion editorials, or design compelling displays of luxury goods.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in design and the arts.
It is also open to candidates with a background in economics, management, or the humanities, if they are motivated by strong interest in the field of luxury goods, services, and experiences.
All courses are taught in English, so a knowledge of the English language is essential. Click “Requirements” for details.
Graduates of this program may find employment in the fashion, product design, retail, or hospitality industries.
Job titles include:
- Luxury brand manager
- Product manager
- Marketing director
- Digital communications director
- Communications and PR manager
- Branding & marketing consultant
- Exhibition designer
- Fashion show organizer
Explore the Program
The Master in Luxury Brand Management program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
The program consists of four customizable course/workshop modules, followed by a professional experience period and a final portfolio presentation.
Coursework explores management, economic, and manufacturing strategies for fashion and luxury brands. You will practice using marketing and communication tools to promote luxury products and services, and you will learn to brand your own work as you develop your own professional identity.
Guided by industry professionals and faculty project leaders, you will work with leading companies on practical projects such as proposing new products within a brand, producing a fashion editorial for a magazine, or developing a coherent visual display from concept to execution.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Luxury Brand Management program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Check out some projects that our students have completed with top brands.
Meet your faculty
Your Program Leader
Can is a Business and Strategic Designer currently working at Domus Academy as Program Leader of Luxury Brand Management Master Course. He is conducting workshops in conjunction with various luxury, fashion and lifestyle brands based on strategic brand management, digital luxury communication, rebranding and design-thinking. After completing his Bachelor Degree in Electrical Engineering at Istanbul Technical University, he moved to Milan to earn a Master’s Degree in Business Design at Domus Academy.
Before joining Domus Academy as Program Leader, he worked at Condé Nast Italia in Milan as a Business Designer & Digital Strategist.
Can is the founding partner of a contemporary digital magazine, called ‘Kein’, which has more than 300.000 followers on Instagram.
Other visiting professors and collaborators include luxury brand managers, influencers, product managers, and marketing directors such as:
Fernando G. Alberti, Roberta Antonioli, Matteo Augello, Andrea Bandiera, Andrea Banfi, Marina Baracs, Silvia Barberi, Stefania Benigni, Fabio Bin, Viviana Bo, Stefania Boleso, Mariangela Bonatto, Laura Bonin, Paolo Borelli, Max Bosio, George Bouvier, Frank Camilleri, Alberto Campagnolo, Ginette Caron, Alberto Cavalli, Antonella della Chiesa, Lucia Chrometzka, Valentina Colombari, Andrea Coscenza, Claudia D’Arpizio, Antonella Dedini, Edoardo Fano, Beatrice Ferrari, Massimo Fubini, Amalia Fuschini, Barbara Giannelli, Andrey Golub, Paolo Gregotti, Diletta Grella, Runa Lazzarino, Felice Limosani, Maximilian Linz, Paolo Lorini, Caterina Lunghi, Jarvis Macchi, Alessandro Maggio, Alessandro Manzi, Davide Mariani, Chiara Monateri, Francesco Morace, Claudio Marenco Mores, Silvia Mussa, Daniela Ostidich, Farah Liz Pallaro, Anna Pellizzari, Damon Pittman, Carlo Rivetti, Elisabetta Sala, Inma Calo Solar, Matteo Stifanelli, Luca Stoppini, Annamaria Tartaglia, Matteo Testori, Marco Trevisan, Gaia Trussardi, Riccardo Vannetti, Pamela Ventura, Valerio Verde, Donatella Zappieri, Ambika Zutshi.
Fees and Scholarships
Each one-year Academic Master’s program (60 ECTS) at Domus Academy involves the following costs, in addition to a € 520 diploma fee, which must be paid at least one week before the course start date. The Academic Master’s diploma is recognized by MIUR and awarded by NABA.
Matriculation Fee: € 520
See the Tuition Fees page for more information.
EU & Switzerland Students
Non - EU students
Rome Is More
Rome has been—and always will be—the prime source of inspiration for all of Bulgari’s creations. A strong sense of belonging is expressed in the logo’s lettering, BVLGARI, which echoes classical Latin inscriptions. With its use of a sophisticated language and storytelling with gold and stones, Bulgari aims to tell the world about the mosaics, the streets, the bridges, the faces of Rome.
Your proposal should demonstrate your ability to perform an in-depth analysis of the Bulgari brand, conduct insightful research about its heritage and place of origin, and create a digital marketing proposal that aligns with Bulgari’s brand identity. Your proposal should be fresh and original.
In collaboration with BULGARI
Deadline: 05 Apr 2019
Number of scholarships: 5
Prizes: One scholarship covering 60%, one covering 50%, one covering 40%, and two honorable mentions covering 20% of the total tuition fee of the master’s program.
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