Short CoursesDesign Experience Programmes

Design Experience Programmes

A unique series of intensive, short courses, aiming at offering to the most talented students and promising international designers the opportunity to experience the Domus Academy learning methodology.

COURSES DETAILS

Location On Campus

Attendance Monday to Friday

Language English

DATES & COURSE OPTIONS

SESSION 1: June 19th-30th
SESSION 2: July 3rd-14th

2-WEEK OPTION
60 hours
4 ECTS

4-WEEK OPTION
120 hours
8 ECTS
You can combine a 2-week course from session 1 (June 19th-30th) with a 2-week course from session 2 (July 3rd-14th).

AUDIENCE & STRUCTURE

The courses are addressed to:

  • students in their last years of an undergraduate programme;
  • postgraduate students;
  • recent graduates.

The workshops structure, made of lectures, visits, case histories held by professionals and company’s testimonials, completed by practical training, enables students to invest their time into an intensive experience, an “open mind” deepening into those design issues that will help participants build a sensitive professional soul on a solid, strategic design basis.

FEES & EARLY BIRD

Fee 2-week option: 2.150 €
Fee 4-week option: 4.000 €

EARLY BIRD: Enrol by 28th February to get 10% off the tuition fee.

The fees include: class work, lectures and guided visits included in the programme, lunch on campus from Monday to Friday.

The fees do not include: travel expenses, accommodation, local transportation and other meals.

Total fees are due by the start date of the course and under no circumstances students who have not finalized the payment will be admitted into class.

Please note that Domus Academy Design Experience Programmes have a limited number of places that will be therefore assigned on a first come – first accepted basis.

SESSION 1 | June 19-30

You can attend one of the following courses:

  • Fashion Omnichannel Communication Strategies
  • Luxury and Lifestyle Management
  • Italian Design Culture and Contexts
  • Architectural Design: Concepts and Contexts

The chosen course can also be combined with a course from session 2.

SESSION 2 | July 3-14

You can attend one of the following courses:

  • Visual Merchandising Experience
  • Fashion Management Methods and Tools
  • Interior Design Methods and Tools
  • Urban and Landscape Design: Shared Territories
  • Service Design Methods and Tools
PROGRAMMES OVERVIEW

DESIGN AREA

Italian Design Culture and Contexts

The short course develops the vision that design is an integrated activity, capable of perceiving the changes in society and the impact of markets. The course embraces different scales of design, from product to interior and architecture with the aim to highlight and identify the key factors that determine the quality of a design solution, in a path that connects past, recent and future experiences. At the end of this course, participants will be asked to produce a reflective learning journal in relation to the Italian Design Culture and its approach.

Architectural Design: Concepts and Contexts 

The short course offers students the opportunity to discover and analyze different architectural components, historical projects and contemporary case studies. Students are challenged to imagine an innovative design solution in relation to specific Milanese Architectural typologies. Emerging from an in-depth study, the students will be guided to the theoretical principles within the architectural field.  The  aim  of  the workshop  is  to  allow  the  student  to  approach  the idea of a collective design language and, at the same time,  explore an individual idea and expressive language.

Interior Design Methods and Tools

The short course explores different ways of living in the contemporary space. Students will investigate the relationship between people and spatial systems, at a small and medium scale, identifying criteria and solutions for developing concepts and innovative scenarios. Students will be working on a tailor made design exercise, where different graphic representations and technical drawings will be explored.

Urban and Landscape Design: Shared Territories 

The short course focuses on identifying, reading and analyzing a large frame of urban territory in order to understand how to design a unique and consistent urban project. This laboratory offers students the opportunity to deal with a large scale through field diagnostics within an urban design context in Italy. Students are asked to explore a project within a territorial scale, and then challenged to solve, through digital and physical visualization strategies, issues related to the scale of the urban environment.

FASHION AREA

Fashion Omnichannel Communication Strategies

The short course will allow students to gain understanding of fashion brand promotion and communication strategies by assessing the value of contemporary fashion storytelling and narratives on digital and physical touchpoints. Students will explore digital tools and media and engage with fashion press and public relations to facilitate the development of strategic frameworks and integrated communication plans.

Visual Merchandising Experience

The short course will involve in-depth research and analysis of brand DNA and retail benchmarking to develop and implement retail experiences. Students will learn to balance brand values and identity with the location, space, and storefront of an assigned store with commercial feasibility. Students will work on projects that involve concept development for touchpoint implementation with in-store layouts and experience, window displays and visual merchandising tools.

Fashion Management Methods and Tools

The short course examines marketing and management principles in relation to the fashion industry with the aim of understanding the fashion business model in the context of the global fashion industry. Students will learn to assess the success of fashion brands using case studies to identify the positioning and repositioning of fashion brands in the domestic and international markets and develop strategies for brand extension and global licensing.

BUSINESS AREA

Luxury and Lifestyle Management

The short course will help students develop knowledge and expertise about luxury and lifestyle brands, constantly redefined by a new and younger audience fascinated by intangible values. Students will analyze existing luxury brand strategies and acquire the necessary tools to make brand management decisions through comprehensive case studies.

EXPERIENCE AREA

Service Design Methods and Tools

The short course encompasses the key steps to be undertaken and the tools to be used to design new service systems or improve existing ones: as-is assessment, to-be alignment, stakeholders profiling, customer journey mapping, prototyping and testing. Students will apply methods and tools to map existing services, understand their pain points and propose a solution in order to improve the user experience.

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