Neti Mahendru earned her Bachelor’s in Mass Media & Mass Communication at Delhi University in her native India, graduating with honors in 2014. She then enrolled in the Master in Luxury Brand Management at Domus Academy. During her studies, she interned in marketing and communications at Atelier Antonio Riva in Milan, doing competitor research on bridal couturiers.
She returned to India and worked as a PR coordinator for Jo Malone London in Mumbai, then as a marketing coordinator for Tom Ford Beauty with the goal of making Tom Ford a leader in artisanal fragrances in India.
She is currently a marketing executive at Smashbox Cosmetics & GlamGlow in Mumbai, where she leads the company’s marketing and communication strategy and execution throughout India.
She is responsible for developing local brand marketing objectives and strategies—including product marketing, consumer marketing, and visual merchandising—in line with global brand guidelines.
“What is great about Domus is that, through practical and real experience, you learn the tricks of the business. It’s like on-the-job training that prepares you for life after university. Collaborating with companies in real time is something that sets Domus apart from the rest and that is highly interactive and motivating for students.”
Domus Academy semi-finalists of The Mark Challenge 2019
Domus Academy semi-finalists of The Mark Challenge 2019 description.
Domus Academy former student wins a Gold Award
Defne Koz, Domus Academy Master in Product Design former student, wins the Gold Award at German Design Award 2019
Domus Academy alumnus finalist at Loewe Foundation Craft Prize
Chen Min, Master in Product Design 2008 alumnus among the finalists of Loewe Foundation Craft Prize
Cora Bellotto @ “The Next Green Talents” exhibition
Cora Bellotto, Master in Fashion Design alumna, selected for “The Next Green Talents” exhibition