The Legacy

Project in Collaboration with Salvatore Ferragamo

Project by:
Alejandra C. Bautista, Isha Rajkumar Khandelwal, Plamena Koleva Koseva, Mohammad Hazem Rezq, Guiomar Elvira De Mesa Salinas

Retail & Visual Merchandising Workshop

Increasing awareness of Salvatore Ferragamo as a luxury fashion brand.

The theme of this workshop was “Window displays: A strategy for visual communication connecting the on-line with the off-line.” Students were asked to develop proposals for the visualization and promotion of the A/W 2017 Collection for in-store and window displays. The goal was to increase customer awareness of Salvatore Ferragamo as a luxury fashion brand. Students:

  • Created a portrait of the Salvatore Ferragamo brand and a portrait of the target customer (target profile & moodboard)
  • Performed competitive benchmarking and best-practices analysis
  • Leveraged visual communication tools to better communicate the brand values of craftsmanship, material, luxury, exclusivity, and authenticity
  • Created display concepts to enhance customer engagement

Search in Domus Academy

Type in search terms to find specific details about our master's programs, workshops with companies, alumni success stories, scholarship contests, and more!