In The Pause
Quiet Luxury and Timeless Elegance
In the frame of Domus Academy Retail & Visual Merchandising Workshop in collaboration with Slowear, Master in Fashion Styling & Visual Merchandising students Farnaz Farpour, Kashish Mittal, and Esra Şenyurt developed In The Pause, a retail concept conceived for the Slowear 2025 Christmas season.
The project embraces Slowear’s philosophy of quiet luxury and timeless elegance by offering customers a moment of reflection amid the holiday rush. The narrative moves away from conventional celebration, focusing instead on presence, connection, and conscious gifting.
Quiet Luxury and Timeless Elegance
In the frame of Domus Academy Retail & Visual Merchandising Workshop in collaboration with Slowear, Master in Fashion Styling & Visual Merchandising students Farnaz Farpour, Kashish Mittal, and Esra Şenyurt developed In The Pause, a retail concept conceived for the Slowear 2025 Christmas season.
The project embraces Slowear’s philosophy of quiet luxury and timeless elegance by offering customers a moment of reflection amid the holiday rush. The narrative moves away from conventional celebration, focusing instead on presence, connection, and conscious gifting.
Project Leader | Mentor
Gianfranco Olivotto
Project Authors
Farnaz Farpour
Kashish Mittal
Esra Şenyurt
Key elements of the concept include a custom mannequin window to highlight accessories, an interactive “flipping star” display, and a playful yet meaningful “memory wall” game that rewards participation with gifts—each touchpoint designed to engage customers while reinforcing Slowear’s values of craftsmanship and enduring style.
Through a blend of physical installations, digital campaign and storytelling, In The Pause creates a seamless, thoughtful retail journey that transforms shopping into an act of presence and reflection.
