In collaboration con Slowear
Workshop Digital Communication - Fashion Buying – Retail & Visual Merchandising
“Reset with Free Ground” is the capsule collection that students designed inspired by a connection with nature through an artistic imagination.
“The Free Ground” pop up’s structure is inspired by a bird’s nest giving a sense of freedom and it is located in the forest. The place offers a Tea Salon with books, music and sketch books for a chance to relax and mentally unwind through creativity.
“Come back to life with Free Ground” is a digital campaign that uses interactive and immersive video content and takes users on an inspiring, creative and escapism experience.