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A-Maze – Everyday Adventures in the Store

Project in Collaboration with Timberland

Project by:
Rashi Jain, Sangyo Park, Shruti Seth, Eda Yalkin, Nathawuth Kulasiriswatdi

Design of Spaces Workshop

Timberland’s retail space is designed to attract new customers using the brand’s technologically evolving product line while retaining its iconic heritage. Our approach involved understanding the brand’s core values of adventure, flexibility, and nature and translating them into the architectural language of the store. Sliding screens act as flexible partitions that project different seasons and urban landscapes, forming a maze inside the store. This dynamic maze creates both a sensory experience (curiosity and adventure) and an emotional environment. The customer journey tells the story of Timberland and its products and continues to the very end of the store in order to increase sales.

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