The Master in Visual Brand Design aims to form effective, dynamic, and versatile visual brand designers and brand managers who are open to visionary innovations.
You will learn to identify a company’s core philosophy, cultivate a deep understanding of its products and services, and design innovative ways to communicate the company’s brand values and story to its customers through physical, digital, and social media.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in visual and graphic design, product design, or communication.
It is also open to candidates who hold a degree/diploma in marketing or the humanities, if they are motivated by interest in visual brand design and a strong portfolio.
All courses are taught in English, so a knowledge of the English language is essential. Click “Requirements” for details.
Graduates can find employment and freelance opportunities with companies and organizations in the fields of fashion, design, marketing, advertising, services, traditional and digital media, public administration, and more.
Job titles include:
- Visual brand designer
- Brand manager
- Brand strategist
- Graphic designer
- User interface designer
- Product strategist
Explore the Program
The Master in Visual Brand Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
The program consists of four customizable course/workshop modules, followed by a professional experience period and a final portfolio presentation.
Coursework focuses on gaining hands-on experience with a wide range of visual design tools and techniques, learning to identify a company’s core philosophy, and designing innovative ways to communicate the company’s brand values, story, and tone.
Guided by industry professionals and faculty project leaders, you will work with leading companies on practical projects such as helping to develop the global brand identity of a company or product line using narrative design tools such as storytelling, storyboards, and video.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Visual Brand Design program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Check out some projects that our students have completed with top brands.
Meet your faculty
Your Program Leader
Elisa Chiodo received her Ph.D. in Communication Design cum laude in 2013 from the Politecnico’s School of Design. During her studies, she interned at Stockholm University’s MobileLife Research Centre and at Harvard’s metaLAB and presented her research findings at conferences.
Elisa works as a freelance consultant specializing in the concept, development, and management of communication projects that offer strong and engaging brand experiences. For more than eight years, she collaborated with the Master in Communication Design course at the Politecnico di Milano. She joined the faculty of Domus Academy in 2016 as the program leader of the Master in Visual Brand Design.
The Master in Visual Brand Design program relies on the collaboration of a network of visiting professors, designers, and company representatives, coming from various industries, to lead hands-on workshops and involve students in international initiatives. They include:
Andrea Banfi, Silvia Barbieri (The Branding Letters), Luca Barcellona, Marta Bernstain, Massimiliano Bosio (Nascent Design), Andrea Braccaloni (Leftloft), Cristiano Bottino (Studio FM), Luca Cavallini (Artefice Group), Giacomo Cesana (CBA), Stefano Colombo, Fabio Franchino (Todo), Marcello Gatti, Laura Licari (Frog Design), Paolo Lorini, Cecilia Melli, Alessandro Mininno (Gummy Industries), Chiara Monateri, Davide Mottes (IL), Margherita Paleari, Francesco Poroli, Paolo Proserpio, Matteo Rubert e Maria Zaramella (Officina 9PT), Beniamino Saibene (Esterni), Pietro Tarsitano, We Are Social, Andrea Zambardi (Studio Atto), Jan-Christoph Zoels (Experientia).
Fees and Scholarships
Each one-year Academic Master’s program (60 ECTS) at Domus Academy involves the following costs, in addition to a € 540 diploma fee, which must be paid at least one week before the course start date. The Academic Master’s diploma is recognized by MIUR and awarded by NABA.
Matriculation Fee: € 540
See the Tuition Fees page for more information.
EU & Switzerland Students
Non - EU students
Visual Brand Design
How should a heritage brand communicate itself throughout different generations? Ducati wants to launch a new brand awareness campaign in order to expand its market to younger millennials (25-35 years old) customers from, for example, China and Middle-East as well as Europe and North America. You are asked to conduct a careful analysis of the brand (history, heritage, values, products) and design the concept for a new promotional campaign.
In collaboration with DUCATI
Deadline: 25 Oct 2019
Number of: 5
Prizes: One scholarship covering 60%, one covering 50%, one covering 40%, and two honorable mentions covering 20% of the total tuition fee of the master’s program.
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