Master inVisual Brand Design
The Master in Visual Brand Design aims at identifying core values of brands and their future needs to create innovative communication strategies.
Language: English | Start: February, September, November
ACADEMIC MASTER'S PROGRAMME
Duration 11 months
Accreditation MUR/Italy
ECTS 60
DUAL AWARD MASTER
Duration 14 months
Accreditation UK
ECTS 90
The Master’s in Visual Brand Design programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
The Dual Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
The Master in Visual Brand Design focuses on identifying the core values of a company and its future needs, to create communication strategies and promotional campaigns that will attract the attention of a specific audience.
Students will be trained to pinpoint the identity of a given brand, cultivate a deep understanding of its products and services and master different marketing techniques and visual languages to apply to a project brief. This in order to design innovative and creative ways to engage with customers through physical, digital and social media channels.
The programme is addressed to candidates who have a first-level degree and/or professional experience in visual and graphic design, multimedia studies, communication and marketing/brand management.
It is also open to candidates with a background in design, economics, management, or the humanities, if they are motivated to carry out in-depth research into the subject area and possess a strong portfolio.
All courses are taught in English. A high level of proficiency in the English language is required.
The Master in Visual Brand Design aims to form effective, dynamic, and versatile visual brand designers and brand managers who are open to visionary innovations.
Graduates of the programme can find employment and freelance opportunities with companies and organizations in the fields of graphic and visual design, art direction, brand strategy, advertising, and more.
Job titles include:
- Visual brand designer
- Brand & communication strategist
- Grafic & Visual Designer
- Branding Expert
- Digital Communication Designer
- UX/UI Designer
- Art Director
The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Dual Award Master’s Programme.
Matriculation Fee: € 540/650
EU & EFTA students fee
Academic Master
€ 23.500
Pre-Enrollment: € 3.000
Tuition: € 20.500
Dual Award Master
€ 26.500
Pre-Enrollment: € 3.000
Tuition: € 23.500
Non-EU Students Fee
Academic Master
€ 28.500
Pre-Enrollment: € 3.000
Tuition: € 25.500
Dual Award Master
€ 32.500
Pre-Enrollment: € 3.000
Tuition: € 29.500
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Designer and strategist with a diverse background spanning teaching, academic research, and agency projects. Passionate about the design process, she excels in problem-solving, problem-setting, and creating compelling visuals.
MEET HER AT THE ONLINE OPEN DAY
Designer and strategist with a diverse background spanning teaching, academic research, and agency projects. Passionate about the design process, she excels in problem-solving, problem-setting, and creating compelling visuals.
As a transdisciplinary designer, she leverages tools from communication, service, to business design. She enjoys building bridges between disciplines and interpreting various design languages.
In 2013, she received a Ph.D. cum Laude from the School of Design at Politecnico di Milano. During her Ph.D., she worked at the MobileLife Research Centre (Stockholm University) on service and interaction design devices, and at the metaLABab at Harvard University in the field of digital humanities.
For over eight years, she collaborated with the master’s degree course in Communication Design at Politecnico di Milano, specializing in designing transmedia systems and experiences to engage users and enhance cultural heritage. She works at Domus Academy as Programme Leader since 2016 in the branding and business areas. She also curates and organiszes talks and studio events with designers and artists.
The Master’s in Visual Brand Design relies on the collaboration of a network of visiting professors, designers, and company representatives, coming from various industries, to lead hands-on workshops and involve students in international initiatives. They include: Andrea Banfi, AKQA, Silvia Barbieri (The Branding Letters), Pietro Baroni, Luca Barcellona, Marta Bernstein, Massimiliano Bosio (Nascent Design), Andrea Braccaloni (Leftloft), Cristiano Bottino (Studio FM), Stefano Cardini, Luca Cavallini (Artefice Group), Giacomo Cesana, Stefano Colombo, DDB, Design Bridge, Fabio Franchino (Todo), Marcello Gatti, Laura Licari (Frog Design), Paolo Lorini, Cecilia Melli, Alessandro Mininno (Gummy Industries), Chiara Monateri, Davide Mottes (IL), Margherita Paleari, Claudia Neri (Techna Design), Francesco Poroli, Paolo Proserpio, Matteo Rubert e Maria Zaramella (Officina 9PT), Beniamino Saibene (Esterni), Pietro Tarsitano, We Are Social, Stefano Tripodi, Andrea Zambardi (Studio Atto), Jan-Christoph Zoels (Experientia), Francesca Labrini, Federica Ricci, Sara Ricciardi.
