In the Master in Business Design program, you will learn how to apply design culture and design thinking to a wide range of business models, from start-ups to established enterprises.
You will apply design-driven project management strategies as you practice drafting plans for business development, branding, marketing, and communication for a whole company as well as for specific product lines and new ventures.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in economics, management, humanities, or design.
The program is also open to candidates with a background in other disciplines, if they are motivated by strong interest in the program’s topics.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this program can start their own business or pursue managerial careers in design-driven companies, communications or branding agencies, or consulting firms.
Job titles include:
- Brand and communication strategist
- Product manager
- Project manager
- Business consultant
- Innovation manager
- Business development manager
EXPLORE THE PROGRAMME
EXPLORE THE PROGRAMME
The Master’s in Business Design is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
ACADEMIC MASTER'S PROGRAMME
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
*The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
INTERNATIONAL DOUBLE AWARD MASTER’S
From September 2021, Domus Academy will expand the offering for students with the addition of a double award master’s programme path. This will enable student to obtain an Academic Master’s Degree validated by the Italian Ministry of Education and a Master of Arts degree, with an international UK validation from Regent’s University London.
Students will be able to integrate the current master programme path consisting of 5 modules including a curricular internship and a final project workshop with additional classes and a more in-depth individual final project.
The UK validation will give students a more international recognition of their study path and the possibility to gain a Master of Arts Degree (90 ECTS) issued by Regent’s University London that will enable them to access to the majority of international PhD programmes.
Coursework focuses on how to manage a successful design-related business, how to apply design principles to transform business processes, how to launch a highly innovative start-up, and how to grow a business through design elements such as branding.
Guided by industry professionals and faculty project leaders, you will work with leading companies on projects such as developing a proposal for a product design strategy, briefing a creative team, designing the brand identity of a product line, and investigating advanced production technologies.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Business Design program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Meet your faculty
Your Program Leader
Elisa Chiodo received her Ph.D. in Communication Design cum laude in 2013 from the Politecnico’s School of Design. During her studies, she interned at Stockholm University’s MobileLife Research Centre and at Harvard’s metaLAB and presented her research findings at conferences.
Elisa works as a freelance consultant specializing in the concept, development, and management of communication projects that offer strong and engaging brand experiences. For more than eight years, she collaborated with the Master in Communication Design course at the Politecnico di Milano. She joined the faculty of Domus Academy in 2016. She is the program leader of the Master’s Programmes in Visual Brand Design and Business Design.
Other visiting professors and collaborators include entrepreneurs, designers, and business innovators such as:
Fernando G. Alberti, Silvia Barbieri, Paolo Ciuccarelli, Edoardo Fano, Jozeph Forakis, Francesco Franchi, Enrico Girotti, Paolo Lorini, Renato Montagner, Francesco Morace (Future Concept Lab), Fabio Rotella, Elena Sisti, Jan-Christoph Zoels (Experientia).
The Master’s in Business Design at Domus Academy involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s.
EU & Switzerland students
Academic Master’s Total Fee Feb 2022: €19900
Matriculation Fee: € 540/650
See the Tuition Fees page for more information.
EU & Switzerland Students
Academic Master's: € 18900
Double Award Master's: € 21900
Non - EU students
Academic Master's: € 24900
Double Award Master's: € 29000