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New scholarships available for Sept 2020.
In the Master in Business Design program, you will learn how to apply design culture and design thinking to a wide range of business models, from start-ups to established enterprises.
You will apply design-driven project management strategies as you practice drafting plans for business development, branding, marketing, and communication for a whole company as well as for specific product lines and new ventures.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in economics, management, humanities, or design.
The program is also open to candidates with a background in other disciplines, if they are motivated by strong interest in the program’s topics.
All courses are taught in English, so a knowledge of the English language is essential. Click “Requirements” for details.
Graduates of this program can start their own business or pursue managerial careers in design-driven companies, communications or branding agencies, or consulting firms.
Job titles include:
- Brand and communication strategist
- Product manager
- Project manager
- Business consultant
- Innovation manager
- Business development manager
Explore the Program
The Master in Business Design program is workshop-based, supported by seminars, lectures, tutorials and fieldwork. Industry professionals, the program leader and project leaders will guide you via individual coaching and mentorship.
The program consists of four customizable course/workshop modules, followed by a professional experience period and a final portfolio presentation.
Coursework focuses on how to manage a successful design-related business, how to apply design principles to transform business processes, how to launch a highly innovative start-up, and how to grow a business through design elements such as branding.
Guided by industry professionals and faculty project leaders, you will work with leading companies on projects such as developing a proposal for a product design strategy, briefing a creative team, designing the brand identity of a product line, and investigating advanced production technologies.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Business Design program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Meet your faculty
Your Program Leader
Luca co-founded digital and social impact projects that won many entrepreneurial awards as WCAP-Tim Working Capital, StartUpfor EXPO2015, Mob App Award from SMAU and several other recognitions. A deep UX research in the retail industry led him and his team in developing an innovative industrial production methodology protected by a National Patent since 2017. His commitment in social impact projects involved him in the UNIDO program Entrepreneurs for Social Change, as a social entrepreneur and Member of Selection Jury. Luca collaborated as a Mentor at EIA, at Faster Capital Accelerator and in Hackability’s co-design projects.
Because of the accomplishments got in 2017, in January 2018 he has been appointed as the winner of the Domus Academy Alumni Award. He also advised for Healthware Group, startups and multinational companies in the medical-pharma industry on user experience strategies for healthcare. Luca got academic education in philosophy, conceptual design at the Design Academy of Eindhoven, enrolled in the Master Class of Apple Developer Academy and got a full grade MA at Domus Academy.
Other visiting professors and collaborators include entrepreneurs, designers, and business innovators such as:
Fernando G. Alberti, Silvia Barbieri, Paolo Ciuccarelli, Edoardo Fano, Jozeph Forakis, Francesco Franchi, Enrico Girotti, Paolo Lorini, Renato Montagner, Francesco Morace (Future Concept Lab), Fabio Rotella, Elena Sisti, Jan-Christoph Zoels (Experientia).
Fees and Scholarships
Each one-year Academic Master’s program (60 ECTS) at Domus Academy involves the following costs, in addition to a € 540 Academic Master’s Degree Fee, which must be paid within one month before the course start date. The Academic Master’s diploma is recognized by MIUR and awarded by NABA.
Matriculation Fee: € 540
See the Tuition Fees page for more information.
EU & Switzerland Students
Non - EU students
Domus Academy and Coca Cola are offering scholarship opportunities for the Master’s Programme in Business Design starting in September 2020.
In collaboration with Coca Cola
Deadline: 17 Apr 2020
Number of: 5 scholarships
Prizes: One scholarship covering 60%, one covering 50%, one covering 40%, and two honorable mentions covering 20% of the total tuition fee of the master’s program.
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