In the Master in Business Design program, you will learn how to apply design culture and design thinking to a wide range of business models, from start-ups to established enterprises.
You will apply design-driven project management strategies as you practice drafting plans for business development, branding, marketing, and communication for a whole company as well as for specific product lines and new ventures.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in economics, management, humanities, or design.
The program is also open to candidates with a background in other disciplines, if they are motivated by strong interest in the program’s topics.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this program can start their own business or pursue managerial careers in design-driven companies, communications or branding agencies, or consulting firms.
Job titles include:
- Brand and communication strategist
- Product manager
- Project manager
- Business consultant
- Innovation manager
- Business development manager
Explore the Program
The Master in Business Design program is workshop-based, supported by seminars, lectures, tutorials and fieldwork. Industry professionals, the program leader and project leaders will guide you via individual coaching and mentorship.
The program consists of four customizable course/workshop modules, followed by a professional experience period and a final portfolio presentation.
Graduates of Domus Academy’s Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*, in addition to a Domus Academy Master’s Diploma. The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
Coursework focuses on how to manage a successful design-related business, how to apply design principles to transform business processes, how to launch a highly innovative start-up, and how to grow a business through design elements such as branding.
Guided by industry professionals and faculty project leaders, you will work with leading companies on projects such as developing a proposal for a product design strategy, briefing a creative team, designing the brand identity of a product line, and investigating advanced production technologies.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Business Design program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Meet your faculty
Your Program Leader
Elisa Chiodo received her Ph.D. in Communication Design cum laude in 2013 from the Politecnico’s School of Design. During her studies, she interned at Stockholm University’s MobileLife Research Centre and at Harvard’s metaLAB and presented her research findings at conferences.
Elisa works as a freelance consultant specializing in the concept, development, and management of communication projects that offer strong and engaging brand experiences. For more than eight years, she collaborated with the Master in Communication Design course at the Politecnico di Milano. She joined the faculty of Domus Academy in 2016. She is the program leader of the Master’s Programmes in Visual Brand Design and Business Design.
Other visiting professors and collaborators include entrepreneurs, designers, and business innovators such as:
Fernando G. Alberti, Silvia Barbieri, Paolo Ciuccarelli, Edoardo Fano, Jozeph Forakis, Francesco Franchi, Enrico Girotti, Paolo Lorini, Renato Montagner, Francesco Morace (Future Concept Lab), Fabio Rotella, Elena Sisti, Jan-Christoph Zoels (Experientia).
Each one-year Academic Master’s program (60 ECTS) at Domus Academy involves the following costs, in addition to a € 540 Academic Master’s Degree Fee, which must be paid within one month before the course start date. The Academic Master’s diploma is recognized by MIUR and awarded by NABA.
Matriculation Fee: € 540
See the Tuition Fees page for more information.
EU & Switzerland Students
Non - EU students
Domus Academy is proud to support talented students with scholarship opportunities. Watch this space to discover the latest calls for scholarships launched in collaboration with leading brands, design studios, and publishers.