In the Master in Business Design program, you will learn how to apply design culture and design thinking to a wide range of business models, from start-ups to established enterprises.
You will apply design-driven project management strategies as you practice drafting plans for business development, branding, marketing, and communication for a whole company as well as for specific product lines and new ventures.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in economics, management, humanities, or design.
The program is also open to candidates with a background in other disciplines, if they are motivated by strong interest in the program’s topics.
All courses are taught in English, so a knowledge of the English language is essential. Click “Requirements” for details.
Graduates of this program can start their own business or pursue managerial careers in design-driven companies, communications or branding agencies, or consulting firms.
Job titles include:
- Brand and communication strategist
- Product manager
- Project manager
- Business consultant
- Innovation manager
- Business development manager
Explore the Program
The Master in Business Design program is workshop-based, supported by seminars, lectures, tutorials and fieldwork. Industry professionals, the program leader and project leaders will guide you via individual coaching and mentorship.
The program consists of four customizable course/workshop modules, followed by a professional experience period and a final portfolio presentation.
Coursework focuses on how to manage a successful design-related business, how to apply design principles to transform business processes, how to launch a highly innovative start-up, and how to grow a business through design elements such as branding.
Guided by industry professionals and faculty project leaders, you will work with leading companies on projects such as developing a proposal for a product design strategy, briefing a creative team, designing the brand identity of a product line, and investigating advanced production technologies.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Business Design program, actively participating in courses, workshops, internships, and international competitions organized by the department.
Check out some projects that our students have completed with top brands.
Meet your faculty
Your Program Leader
Francesco Sorrentino’s work is truly multidisciplinary, combining product, fashion, and business design. He earned his Bachelor’s in Product Design at Università degli Studi di Firenze in 2010 and his Master in Business Design at Domus Academy in 2011.
Francesco launched his career at Memethic Lab, a studio that watches trends in lifestyles, consumer purchasing journeys, and social habits both on and offline. He currently works as a fashion design consultant, collaborating with Young Versace and other prestigious brands to develop seasonal collections. In 2014 he became course and project leader for the Master in Business Design program, focusing on entrepreneurship and design thinking.
Other visiting professors and collaborators include entrepreneurs, designers, and business innovators such as:
Fernando G. Alberti, Silvia Barbieri, Paolo Ciuccarelli, Edoardo Fano, Jozeph Forakis, Francesco Franchi, Enrico Girotti, Paolo Lorini, Renato Montagner, Francesco Morace (Future Concept Lab), Fabio Rotella, Elena Sisti, Jan-Christoph Zoels (Experientia).
Fees and Scholarships
Each one-year Academic Master’s program (60 ECTS) at Domus Academy involves the following costs, in addition to a € 520 diploma fee, which must be paid at least one week before the course start date. The Academic Master’s diploma is recognized by MIUR and awarded by NABA.
Matriculation Fee: € 520
See the Tuition Fees page for more information.
EU & Switzerland Students
Non - EU students
Entrepreneurship through Design
In this competition, you will have the chance to explore how experimental entrepreneurship can innovate through design concepts and methodologies. Begin by selecting a young and inspiring company— based in your home country—that you consider truly innovative. In your project, define the context of this innovative start-up and explain the criteria that motivated your choice. Then, analyze the innovations of the new company and its products or brands in line with the business design and “Entrepreneurship Through Design” spirit. Illustrate its creative and business values in a clear and meaningful presentation.
In collaboration with COCA-COLA
Deadline: 05 Apr 2019
Number of scholarships: 5
Prizes: One scholarship covering 60%, one covering 50%, one covering 40%, and two honorable mentions covering 20% of the total tuition fee of the master’s program.
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