Students Help Sergio Rossi Rebrand
Students from Domus Academy’s Master in Luxury Brand Management, Master in Visual Brand Design and Master in Fashion Management, recently had the opportunity to work on proposed communication strategies for Sergio Rossi, one of Italy’s most famous shoe brands. The students aimed to develop innovative and bold marketing concepts for the company, which was relaunching with the goal of becoming “the leader of Italian luxury brands.”
Students visited the Sergio Rossi factory in San Mauro Pascoli, where they met the company’s artisans and had exclusive access to the Sergio Rossi archive.
Riccardo Sciutto, CEO, and Laetitia Loffredo, Global Head of PR, spoke with students and offered their invaluable feedback and insights. Students described this as “A truly magical learning experience.”
Get Inspired
Check out some projects that our students have completed with top brands.
The Discovery of the Square
Project in Collaboration with Fosbury Architecture
Re-vibe
Project in Collaboration with Bombay Sapphire
Rebecco
Project in Collaboration with Comunità Montana Val Trompia
Play Stick
Project in Collaboration with Kartell Museo