Students Help Sergio Rossi Rebrand
Students from Domus Academy’s Master in Luxury Brand Management, Master in Visual Brand Design and Master in Fashion Management, recently had the opportunity to work on proposed communication strategies for Sergio Rossi, one of Italy’s most famous shoe brands. The students aimed to develop innovative and bold marketing concepts for the company, which was relaunching with the goal of becoming “the leader of Italian luxury brands.”
Students visited the Sergio Rossi factory in San Mauro Pascoli, where they met the company’s artisans and had exclusive access to the Sergio Rossi archive.
Riccardo Sciutto, CEO, and Laetitia Loffredo, Global Head of PR, spoke with students and offered their invaluable feedback and insights. Students described this as “A truly magical learning experience.”
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.