The Most Visionary Postgraduate Design School

Four Master’s Programmes worked in collaboration with Technogym

7 February 2020

Students of the Domus Academy Masters’ in Visual Brand Design, Product Design, Business Design and Service Design had the big opportunity to work in collaboration with Technogym.

The aim was to provide innovative and engaging experiences to the guests of Premium Clubs.

For the Product Strategy workshop students of the Masters’ in Business Design and Visual Brand Design worked to envision and design new strategic directions and business solutions aimed to offer premium experiences in the field of wellness, inside the gym. The intention was to provide innovative and engaging experience to the guests of premium Clubs. The students designed also a strong communication campaign able to show the value of the brand and the experience that they have designed, identifying the right channels.

During the Advanced Design and Processes Workshop students of the Master’s in Product Design worked in relation to “Wellness product innovation”. The task was to design an ecosystem around the product and service. The focus of the project was to design new concepts of fitness machines for the gym for the premium target users.

For the Service Design Workshop students of the Master’s in Service Design envision and design a service design solution aimed at offering premium experiences in the field of wellness.

The aim was to provide innovative and engaging experiences to the guests of Premium Clubs.

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