Ducati Streetwear Design Marathon
From Friday 26th to Sunday 28th November, selected students from the Fashion and Communication Area will be engaged in the contest launched by Ducati.
“How Ducati could enter into the streetwear sector without losing its strong heritage and brand identity?” that was the challenge gave by Ducati, longing to receive proposals for a capsule streetwear collection matching the brand core values and identity.
During the Marathon students will analyze and deep diving into the Ducati brand universe and propose their creative ideas and looks, under the direct guidance of Enrico Peroni, Ducati Brand Design Manager and Domus Academy project leaders.
Students analysed the impact of humans on nature and then realised a roaming space where all data collected.