The Most Visionary Postgraduate Design School


Connecting the Dots webinar | 23rd July

14 July 2020

Insights from our alumni working in the Innovation field

July 23rd 2020
6:00 PM CEST


Connecting the dots goes on with a new appointment: “Insights from our alumni working in the Innovation field”. Domus Academy notable former students are invited to talk about their career development after attending our Masters’ programmes and discuss about their achievements thanks to their studies. Aysegul Donmez (Turchia) – Brand Manager Barilla; Chloe Lee (Korea) – UX and Design strategist IBM; Vanshika Saigal– Lead designer Samsung- will be the guests interviewed by Paolo Lorini, independent consultant in design strategy.

Aysegül Dönmez interned as a fashion photographer at Fabrika Photography during her studies, preparing sets and organizing shoots for senior photographers. She also worked part-time as a visual communication designer for Lemonade Refreshing Ideas, creating design solutions for corporate identity and user experience projects. During her Master, she interned with FutureBrand Milan, which works with companies across the globe on branding, product design, and user experience projects. After graduating with the highest honors from the Master’s in Business Design in 2014, Aysegül became Strategist at FutureBrand for almost 4 years where she develops creative strategy recommendations for clients, including trend and insight analysis, brand/portfolio architecture, and brand positioning. Now she is Global Marketing Identity & Equity Manager at Barilla Group where she’s in charge of Barilla Brand’s visual identity as well as developing the brand architecture and necessary guidelines for the brand’s visual language.

Chloe (Jaehee) Lee, who graduated from the Master’s in Business Design in 2017, is currently a UX designer working for IBM design studio in Germany. Her focus is UX and design strategy yet have worked in several different fields such as a small art festival organization based in Madrid, LG electronics R&D center in Seoul, Things and Versace in Milano, now IBM design.

Vanshika Saigal is currently working as a Lead UX Researcher at Samsung Design, Delhi. She earned a Bachelor’s in Knitwear Design from National Institute of Fashion Technology, Bangalore in 2014, followed by a Master’s in Business Design from Domus Academy in 2018. Over the last seven years, her career has transitioned from core menswear design to User Experience research, with a flair for market study and insight.

The webinar will be held on the 23rd of July at 6 pm (CEST). Event by registration.



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