Semester inService Design

Semester in Service Design

Duration: 15 Weeks

Language: English

Starting periods: February | September | November

Are you willing to deepen your design knowledge in few weeks with a high-standard programme?

A 15-week journey that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.

Get a taste of the unique Domus Academy experience.

THE COURSE

A 15-week journey into Service Design that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.

WHO SHOULD APPLY

Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.

IELTS 5.0 certificate or equivalent is required.

All courses are taught in English. A high level of proficiency in the English language is required.

COURSE STRUCTURE

The Semester Course structure is organized in two modules.

Each module includes one theoretical course and one workshop in the specific area of interest.

Explore the Programme
1st INTAKE

DESIGN THINKING – Theoretical Course
The objective of Design Thinking is to involve consumers, designers and business people in an integrative process to imagine future states and bring products, services, and experiences to market. Through a series of theoretical lectures and practical activities, the course provides students a clear perspective on this subject.

SERVICE DESIGN – Workshop
The workshop provides students a clear framework encompassing all the key steps to be undertaken and the tools to be used to design new service systems or improve existing ones.

BUSINESS FOR DESIGN – Theoretical Course
The Business for Design course offers students the possibility to understand and put into practice real-life business scenarios and to appraise the core aspects that determine the economic performance and viability of a company, studio or consultancy.

EXPERIENCE DESIGN – Workshop
The Experience Design workshop explores, by way of studio-based activities, the designing process from the point of view of the people (not users, neither consumers) in their day to day life context.

2nd INTAKE

BUSINESS FOR DESIGN – Theoretical Course
The Business for Design course offers students the possibility to understand and put into practice real-life business scenarios and to appraise the core aspects that determine the economic performance and viability of a company, studio or consultancy.

EXPERIENCE DESIGN – Workshop
The Experience Design workshop explores, by way of studio-based activities, the designing process from the point of view of the people (not users, neither consumers) in their day to day life context.

STORYTELLING & VISUAL NARRATIVE – Theoretical Course
The course provides an intensive exploration of visual and structural elements of storytelling and visual narratives where students engage with the necessary tools to design a user experience and to create user scenarios and storyboards.

SERVICE DESIGN – Workshop
The workshop provides students a clear perspective and a clear framework encompassing all the key steps and the tools to design new service systems or improve existing ones: as-is assessment, to-be alignment, stakeholders profiling, customer journey mapping, service blueprinting, prototyping and testing.

TUITION FEES

The Semester’s programme involves the following costs:

Semester Course Tuition

€ 8.500

Meet your faculty
Michele Aquila
Your programme leader
Michele Aquila

After earning his Master’s in Architecture from the University of Florence, Michele Aquila became a partner of Interaction Design Lab Srl, where he led service and interaction design projects for clients in the public and private sectors.

Michele Aquila
Your Programme Leader
Semester in Service Design

After earning his Master’s in Architecture from the University of Florence, Michele Aquila became a partner of Interaction Design Lab Srl, where he led service and interaction design projects for clients in the public and private sectors. In 2011, Michele founded U10, a studio specializing in online publishing and new media. He then launched Tweetbook, an award-winning online service that publishes ebooks based on Twitter conversations.

Michele previously taught design courses at NABA and the Istituto Europeo di Design. He joined the faculty of Domus Academy in 2016 as the program leader of the Master in Interaction Design.

WORKSHOP WITH COMPANIES
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