Semester inService Design

Semester in Service Design

The Semester Course in Service Design provides foundations to design digital and physical systems, aimed at developing and improving intuitive services.

Duration: 16 Weeks | Language: English | Start: February, September, November

Are you willing to deepen your design knowledge in few weeks with a high-standard programme?

This approx. 16-week journey will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.

Get a taste of the unique Domus Academy experience.

THE COURSE

The Semester Course in Service Design will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.

After successfully completing the Semester Course, eligible students will be recognised 24 CFA/ECTS and will obtain a Certificate of Completion.

The 24 CFA/ECTS credits will be delivered upon successful completion of the course to students enrolled in the accredited path only; they will be used in case of progression to a Master’s Programme inside Domus Academy and might be validated at the option of the chosen University of reference in case of a transfer’s request to a postgraduate programme.

WHO SHOULD APPLY

Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.

IELTS 5.0 certificate or equivalent is required.

All courses are taught in English. A high level of proficiency in the English language is required.

COURSE STRUCTURE

The Semester Course structure is organized in two modules.

Each module includes one theoretical course and one workshop in the specific area of interest.

Explore the Programme
Theoretical Courses

STORYTELLING & VISUAL NARRATIVES
The course provides an intensive exploration of visual and structural elements of storytelling and visual narratives where students engage with the necessary tools to design a user experience and to create user scenarios and storyboards.

DESIGN THINKING
The objective of Design Thinking is to involve consumers, designers and business people in an integrative process to imagine future states and bring products, services, and experiences to market. Through a series of theoretical lectures and practical activities, the course provides students a clear perspective on this subject.

Workshops

EXPERIENCE DESIGN
The Experience Design workshop explores, by way of studio-based activities, the designing process from the point of view of the people (not users, neither consumers) in their day to day life context.

SERVICE DESIGN
The workshop provides students a clear perspective and a clear framework encompassing all the key steps and the tools to design new service systems or improve existing ones: as-is assessment, to-be alignment, stakeholders profiling, customer journey mapping, service blueprinting, prototyping and testing.

TUITION FEES

The Semester’s programme involves the following costs:

Semester Course Tuition

€ 9.500

New Fee from Sept 2026 € 10.000

Meet your faculty
Giovanni Caruso
Course leader
Giovanni Caruso

Giovanni Caruso is a professional with a diverse background. He holds an International Ph.D. in Audiovisual Studies. He transitioned into roles as a strategist and later as a design manager for a major consultancy.

"Service designers create lasting value, not quick fixes. The semester offers students a practice-led environment where communities, stakeholder interests, and organisational dynamics converge, exploring how design interventions may support social innovation at the level of strategy, culture, and processes". - Giovanni Caruso
Ece Özdil
Subject expert
Ece Özdil

Ece Özdil is an independent designer, researcher, and creative professional with extensive expertise in Service Design, Experience Design, and Design Research.

Giovanni Caruso
Course leader
Semester in Service Design

Giovanni Caruso is a professional with a diverse background. He holds an International Ph.D. in Audiovisual Studies.

He transitioned into roles as a strategist and later as a design manager for a major consultancy.

Previously, he was an experimental musician, traversing different genres, unconventional styles and gears. Giovanni co-founded GAME – The Italian Journal of Games Studies and Speculative Futures Milan.

Ece Özdil
Subject expert
Semester in Service Design

Ece Özdil is an independent designer, researcher, and creative professional with extensive expertise in Service Design, Experience Design, and Design Research.

Ece holds a Ph.D. in Design for Cultural Heritage, focusing deeply on exploring design methods and methodologies within heritage activation processes, audience engagement strategies, digitalisation, and organisational change initiatives. She specialises in innovating the experiences of cultural institutions and brand companies that draw upon cultural, artistic, and entrepreneurial heritage.

In her role as a design practitioner, Ece leads projects related to design research, service, and experience design. She is the founder of Jüniör, a research-oriented and heritage-driven design studio and serves as the co-founder of FFFWD.

WORKSHOP WITH COMPANIES
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