The Most Visionary Postgraduate Design School

INTERNATIONAL DOUBLE AWARD MASTER'S
INTERNATIONAL DOUBLE AWARD MASTER'S

Wellness by Slowear

In collaboration with Slowear

Project by:
Daniela Vasquez, Veronika Lapina, Charvi Venkat, Nina Van Gossum

FASHION BRAND MANAGEMENT WORKSHOP

Students saw the growing wellness and biohacking trend as an opportunity for Slowear. Based on the statistics that highly support this agenda, they came up with a concept that could perfectly fit the Slowear identity — Wellness by Slowear. It introduced a new category which included a range of curated personal wellness products like protein powders, sleep elixirs, collagen supplements, oils, etc. The selection consisted of six partner brands: Hims, Form, WelleCo, Moon Juice, Kiki Health and The Nue co. Students looked to implement this concept in the Slowear store in Soho, New York. Furthermore, they developed an omnichannel communication strategy with different digital and physical touch points such as superfood mixology at the Slowear bar.

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