Wellness by Slowear
In collaboration with Slowear
FASHION BRAND MANAGEMENT WORKSHOP
Students saw the growing wellness and biohacking trend as an opportunity for Slowear. Based on the statistics that highly support this agenda, they came up with a concept that could perfectly fit the Slowear identity — Wellness by Slowear. It introduced a new category which included a range of curated personal wellness products like protein powders, sleep elixirs, collagen supplements, oils, etc. The selection consisted of six partner brands: Hims, Form, WelleCo, Moon Juice, Kiki Health and The Nue co. Students looked to implement this concept in the Slowear store in Soho, New York. Furthermore, they developed an omnichannel communication strategy with different digital and physical touch points such as superfood mixology at the Slowear bar.