Project in Collaboration with Artemest
Strategic Brand Management Workshop
The project’s goal was to bring the digital experience of luxury furniture e-commerce into the physical world. It focused on Italian craftsmanship and its preservation, which meant giving center stage not only to the final product but also to its process.
We achieved this by curating visual retail and customer experience best practices. This led to designing a space dedicated to exposition and education located in the Old Sessions House in London called “The Luxuriate.”