Project Leader | Mentor

Project Leader: Silvia Barbieri

Programme Leader: Elisa Chiodo

Project Authors

Alessandra Serinelli,
Joana Innocencio,
Leelanuch Chancheochingchai

This Is Starbucks Reserve
This Is Starbucks Reserve
This Is Starbucks Reserve
reshaping the customer experience

The content of the box, tailored on breakfast, brunch and aperitivo time, would be clearly a selection of special premium coffee plus other products to enjoy the experience online and offline.

In addition to designing the packaging of the box and the campaign to promote the product, the students envisioned the entire box features such as special tasting offers, aperitivo time meetings and free tickets for concert at Starbucks stores or via streaming on social media

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