Think Like Achille
Project in Collaboration with Fondazione Achille Castiglioni
Identity Design Workshop
Talking objects, products made by Achille Castiglioni, leave the museum to tell the stories of their creation. They make you think like Castiglioni—make you try to deconstruct, transform, combine, play with, and create new objects. This project aimed to enhance awareness of the Foundation Achille Castiglioni, attracting designers, sponsors, and curious visitors. Think Like Achille is a system of communication between the Foundation and the world outside.