Within the Fashion Styling workshop in collaboration with L’Officiel, the students of the Master in Fashion Styling & Visual Merchandising Avirup Mallick, Jolly Kujur and Liu Yufei., developed the project “The Ambitious”.
The student’s concept is based on the late twist of the series “The Politician” and built a story consisting of four parts: ambition, confusion, frustration, and ascent.
Within the Fashion Styling workshop in collaboration with L’Officiel, the students of the Master in Fashion Styling & Visual Merchandising Avirup Mallick, Jolly Kujur and Liu Yufei., developed the project “The Ambitious”.
The student’s concept is based on the late twist of the series “The Politician” and built a story consisting of four parts: ambition, confusion, frustration, and ascent.
Project Leader | Mentor
Raffaella Campeggi
Project Authors
Avirup Mallick
Jolly Kujur
Liu Yufei
The main character of the story is a very ambitious woman, but in the beginning, she lacks emotions. However, as the story progresses, she begins to feel love, which leads her into confusion. Gradually she falls into a state of frustration, but it is this love that brings her back to life and gradually she rises to the top. Their fashion editorial presented this concept through visuals and storytelling: through carefully selected fashion photography and costume design, they showed the protagonist’s inner state and changes in each section. From highly abstract images of ambition to emotional expressions in confusion and chaos, to a state of depression immersed in darkness, and finally to her rediscovery and rise through love.
