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Project in Collaboration with Tucano
Master's in Visual Brand Design Workshop
With the intention of communicating TUCANO to the world like never before, students created a strong brand identity for TUCANO, using their existing design elements, i.e., Color and Stripes in a way that would leave an imprint in people’s minds. Students also developed the brand identity which would then be flooded through OFFLINE and ONLINE channels in order to reach huge audiences. Offline channel include window displays and stand alone; online channels include social media posts and advertisements. Additionally an interactive campaign was proposed that would engage with people, using the concept of STRIPES as PASSION, once again following the same brand identity.