Project in Collaboration with Slowear
Strategic Brand Management Workshop
Slowear is a family-owned Venice-based group of craft-minded companies that specialize in one area each: Incotex for trousers, Zanone for knitwear, Montedoro for outerwear and accessories, and Glanshirt for shirts. Slowear was investigating the launch of a new business line in the beauty and personal care category, and the project’s objective was to conduct a feasibility study for this new line. Serenissimo is a new premium men’s grooming brand developed by Slowear to deliver an innovative range of products to the customer segment it calls “Urban Traveller”. Combining Slowear’s Venetian heritage and the needs of today’s men, Serenissimo enables product customization based on skin and hair type.