Sapphire FRESH

Bombay Sapphire is assessing the opportunity to increase the dissemination of the new Stir Creativity campaign. Students had the opportunity to design a strategy that would strengthen the link between the brand and the world of design, creating interesting content and events to engage the audience, in order to increase awareness and desire towards the brand Bombay Sapphire and its product.

The project associates the key perception associated with Bombay Sapphire according to primary research conducted, which is freshness. It entails the campaign “Stir Creativity” and aims at developing links between the brand and design world. It focuses on upcycling and inspiring people to give fresh life to usual things. This concept creates pathways for dissemination of “Stir Creativity”. Bombay Sapphire spreads creativity and new ideas with its campaign #SapphireFresh. It inspires to give new life and love to ordinary things. The collaboration with local young designers is especially fruitful and creates an unique and lively environment. In addition to that it allows to build up a personal connection between the brand and its consumers. It will also help to create a Bombay Sapphire community.