In the frame of the Product Strategy & Digital Communication Workshop, Domus Academy students from the Master in Luxury Brand Management, Master in Business Design and Master in Visual Brand Design carry out a branding and storytelling project by creating a bridge between creativity and strategy together with Kartell Museum.
The students Keren Liu, Nongnapat Kay, Shreya Singhal and Bryan Sung developed an experience to bring Kartell Museum outside Its museum walls, called Mario-Kartell.
In the frame of the Product Strategy & Digital Communication Workshop, Domus Academy students from the Master in Luxury Brand Management, Master in Business Design and Master in Visual Brand Design carry out a branding and storytelling project by creating a bridge between creativity and strategy together with Kartell Museum.
The students Keren Liu, Nongnapat Kay, Shreya Singhal and Bryan Sung developed an experience to bring Kartell Museum outside Its museum walls, called Mario-Kartell.
Project Leader | Mentor
Elisa Chiodo
Gaya Calabrò
Project Authors
Keren Liu
Nongnapat Kay
Shreya Singhal
Bryan Sung
The project involved the Japan’s biggest video game company Nintendo and its most successful mobile game Mario-Kart Tour. Mario and Luigi are both Italians, so they decided them to be the storytellers for Kartell’s heritage. They developed a product and communication strategy: a Mario-Kart Tour to discover the iconic products of design inside the Milan Museum, an online and offline campaign.
The aim of the project is to enhance and transfer Kartell’s heritage in the Japanese market through gamification and a real-world debut in Japan.
