Mano, the Italian Touch

Project in Collaboration with The Firman

Project by:
Jungeun Lee, Girisha Sawlani, Dilara Tasdemir, Verena Kohl

Fashion Buying Workshop

Mano (Italian for “hand”) is the name of a fresh concept store based in Seoul, Korea—Asia’s new hub of fashion and culture. This store is intended as a hidden spot where trend-savvy and tech-savvy “Seoulistas” can rediscover the value of human touch through the contemporary Italian Renaissance. Settled in a traditional Korean house in the neighborhood of Bukchon, the store offers retail merchandise, a spa, a library, and special events, thus combining fashion, lifestyle, and well-being in one space.

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