Mano, the Italian Touch
Project in Collaboration with The Firman
Fashion Buying Workshop
Mano (Italian for “hand”) is the name of a fresh concept store based in Seoul, Korea—Asia’s new hub of fashion and culture. This store is intended as a hidden spot where trend-savvy and tech-savvy “Seoulistas” can rediscover the value of human touch through the contemporary Italian Renaissance. Settled in a traditional Korean house in the neighborhood of Bukchon, the store offers retail merchandise, a spa, a library, and special events, thus combining fashion, lifestyle, and well-being in one space.