La Dolce Cucina
Project in Collaboration with Aster Cucine
Design of Spaces “Architectural Moods”
La Dolce Cucina is an interactive kitchen showroom that places the audience in a setting from Fellini’s movie La Dolce Vita, where they can explore and learn about kitchen cabinets and settings. The experience starts on the exterior street level, where customers are in the audience watching La Dolce Vita. When they enter the showroom, they are in the shoes of the character Marcello, interacting with his surroundings in order to learn about kitchen furnishings. When they proceed to the basement level, their perspective changes to that of the actor who is able to see the kitchen “sets” behind the scenes. This inclusive customer experience emphasizes the Aster brand as a leader in Italian kitchen cabinets.