Project Leader | Mentor

Gianfranco Olivotto

Project Authors

Duru Ates

A New Sustainable Customer Experience

Duru Ates chose Gucci as the best representative of new sustainable concepts and production and designed a showroom and event space conceived for a new, more sustainable customer experience.

The space conceived by the student aims to be an example of a sustainable footprint through digitization, under the light of slow motion, through brand attitude, digital innovations, and services tailored to the story.

The space will host private styling sessions, private wardrobe design and design sessions, to share the vision of Gucci rather than its products. Products for sale would be personalized, made-to-order, and retail repair services would be offered.

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