Project Leader | Mentor

Gianfranco Olivotto

Project Authors

Duru Ates

A New Sustainable Customer Experience

Duru Ates chosen Gucci as best representative of new sustainable concepts and production and designed a showroom and events space conceived for a new more sustainable customer experience.

The space envisioned by the student aims at being an example-of-a sustainable footprint through digitalization, under the light of slow movement, through brand attitude, digital innovations and story-tailored services.

The space will host private styling sessions, private wardrobe styling and design sessions, to share Gucci’s vision rather then its products. The products on sale would be bespoke, made to measure and there would be in retail altering services available.

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