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Emerges: An Omnichannel Strategy for Maison Margiela

Project in Collaboration with YOOX Net-a-Porter

Project by:
Alejandra Cinco Bautista, Avisha Chaudhary, Mitesh Jain, Praatika Mehra, Wipawin Yingsakmongkol

Fashion & Luxury Brand Workshop: Customer Experience in the Age of Omnichannel

This project leveraged the gaming trend to create an omnichannel marketing experience. It proposed a mobile app designed for Japanese customers of Maison Margiela in order to create an innovative shopping experience.

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